Featuring 2 companies in Thessaloniki, Greece that offer Media Planning & Buying services!

Leading agencies include Istopolis Group and SHARE SA. A total of 2 Media Planning & Buying providers in Thessaloniki, Greece are ready to help. They serve clients such as Various Industries. Population of Thessaloniki, Greece is 790,824.

Average starting budget
$5,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 2 profiles
Popular skills
UI/UX DesignWeb DevelopmentSoftware Development
Key technical proficiencies
based on found companies
Also specialize in
Branding (2)Pay Per Click (2)Graphic Design (2)Web Design (UI/UX) (2)Packaging Design (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

I
Thessaloniki, Greece

Istopolis Group is a comprehensive web design and digital marketing agency that has been driving business growth for over two decades. With its strong foundation in 1999, the company has established itself as a leading provider of innovative solutions to businesses across various industries. Istopolis Group offers a wide range of services including web design (UI/UX), branding, graphic design, and search engine optimization (SEO) to help clients improve their online presence and achieve their business objectives. By leveraging its expertise in pay per click, media planning & buying, the company enables businesses to reach new heights and expand their customer base. With a focus on delivering exceptional results, Istopolis Group's team of experts stays at the forefront of technology trends and industry developments. From packaging design to digital marketing strategies, the company provides tailored solutions that cater to the unique needs of each client.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

S
Thessaloniki, Greece

SHARE SA empowers businesses to reach new heights through innovative web and software development solutions. With expertise in UI/UX, app designing, branding, graphic design, and more, the company helps clients establish a strong online presence. By leveraging digital strategy development, content marketing, SEO, SMM, and email marketing, SHARE SA enables companies to increase brand visibility, drive website traffic, and boost sales. The agency's experienced professionals offer comprehensive services tailored to meet individual business needs, helping them stay ahead in the competitive market.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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