Explore 2 companies in Thessaloniki, Greece providing Media Planning & Buying services!

Leading companies include Istopolis Group and SHARE SA. A total of 2 Media Planning & Buying providers in Thessaloniki, Greece are ready to help. They serve clients such as Various Industries. Population of Thessaloniki, Greece is 790,824.

I
Thessaloniki, Greece

Istopolis Group is a comprehensive web design and digital marketing agency that has been driving business growth for over two decades. With its strong foundation in 1999, the company has established itself as a leading provider of innovative solutions to businesses across various industries. Istopolis Group offers a wide range of services including web design (UI/UX), branding, graphic design, and search engine optimization (SEO) to help clients improve their online presence and achieve their business objectives. By leveraging its expertise in pay per click, media planning & buying, the company enables businesses to reach new heights and expand their customer base. With a focus on delivering exceptional results, Istopolis Group's team of experts stays at the forefront of technology trends and industry developments. From packaging design to digital marketing strategies, the company provides tailored solutions that cater to the unique needs of each client.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

S
Thessaloniki, Greece

SHARE SA empowers businesses to reach new heights through innovative web and software development solutions. With expertise in UI/UX, app designing, branding, graphic design, and more, the company helps clients establish a strong online presence. By leveraging digital strategy development, content marketing, SEO, SMM, and email marketing, SHARE SA enables companies to increase brand visibility, drive website traffic, and boost sales. The agency's experienced professionals offer comprehensive services tailored to meet individual business needs, helping them stay ahead in the competitive market.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

Finding the Right Media Planning & Buying Agency in Thessaloniki

We found 2 Media Planning & Buying agencies in Thessaloniki. Here's how to make the best choice for your project.

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Expert Selection Tips
  • Consider agencies from nearby locations for potentially lower costs
  • Look for agencies with experience in your specific industry
  • Check portfolio quality over agency size
  • Consider remote-first agencies for specialized skills
  • Read case studies to understand their approach
  • Ask about their project management process

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Popular Services

Web DevelopmentMobile App DevelopmentDigital MarketingSEO ServicesLogo DesignE-commerce DevelopmentUI/UX DesignContent Marketing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

Tips for Hiring Media Planning & Buying Agencies in Thessaloniki

Expert guidance to help you find the perfect Media Planning & Buying agency partner for your project in Thessaloniki from 2 available options

Define Your Goals

Before contacting Media Planning & Buying agencies in Thessaloniki, clearly define your project goals, target audience, budget range, and timeline. This helps agencies provide accurate quotes and ensures better project outcomes.

Check Team Expertise

Look for agencies with proven expertise in your industry and the specific Media Planning & Buying services you need. Review their team credentials, certifications, and past work to ensure they can deliver quality results.

Review Case Studies

Examine detailed case studies and portfolios to understand how agencies approach projects similar to yours. Look for measurable results, creative solutions, and evidence of successful client relationships.

Compare Value, Not Just Price

While budget is important, focus on value rather than just the lowest price. Consider the agency's experience, quality of work, support level, and long-term partnership potential when making your decision.

Understand the Process

Ask potential agencies about their project management process, communication methods, revision cycles, and timeline expectations. A clear process indicates professionalism and helps avoid misunderstandings.

Request References

Don't hesitate to ask for client references and contact them directly. Speaking with previous clients provides valuable insights into the agency's work quality, communication style, and reliability.

Market Insights for Media Planning & Buying Services in Thessaloniki

Understand the current market landscape, pricing trends, and opportunities for your project

Limited options
2

Market Size

Media Planning & Buying agencies in Thessaloniki

Market standard
$5,000

Average Budget

Typical project investment

Competitive rates
$175/hr

Hourly Rate

Standard hourly pricing

Growing market
High

Demand

Media Planning & Buying services demand

Current Market Trends
  • Media Planning & Buying services are experiencing high demand in Thessaloniki
  • Remote collaboration has become the new standard
  • Agencies are focusing on specialized expertise
  • AI and automation are reshaping service delivery
  • Data-driven strategies are becoming essential
  • Mobile-first approaches dominate new projects
Top Skills in Demand

Most requested skills for Media Planning & Buying projects in Thessaloniki:

UI/UX DesignWeb DevelopmentSoftware Development
Regional Advantages in Thessaloniki
Local Market Knowledge
Deep understanding of Thessaloniki business culture and customer preferences
Time Zone Alignment
Real-time collaboration and faster response times
Face-to-Face Meetings
Option for in-person collaboration when needed

Frequently Asked Questions

Common questions about finding and working with Media Planning & Buying agencies in Thessaloniki (2 available)

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