Leading agencies include Obvious and Obvious Brand Partners. A total of 2 Media Planning & Buying providers in Wellington, New Zealand are ready to help. They serve clients such as Wellington NZ and Brand, Marketing & Web Agency. Local internet speeds average 150 Mbps, supporting fast development and collaboration. Population of Wellington, New Zealand is 215,900. Average local salaries are around $35,800, reflecting market rates.
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At Obvious Brand Partners, expert creative professionals deliver exceptional results-driven solutions. Their web design services combine intuitive user experience with visually stunning UI/UX. App designing is another key focus area where they craft bespoke experiences that captivate audiences. They also provide branding expertise, including logo design, graphic design, and print design. The company specializes in video production to bring stories to life, alongside packaging design for impactful brand expression. Advertising and social media marketing are core services, with a digital strategy development approach that sets them apart. Content marketing, email marketing, and media planning & buying round out their offerings.
team of 2 - 10 people
10+ years of industry experience
rate $150 - $200 / hr
min project budget $1k
Obvious is a brand, marketing and web agency that provides innovative solutions for businesses. With expertise in web design (UI/UX), branding, logo design, digital strategy development, email marketing, media planning & buying, Obvious helps clients achieve their goals.
team of 2 - 10 people
7 years of industry experience
rate $100 - $150 / hr
min project budget $1k
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Post your project — free & easyMedia planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.
The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.
Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.
Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.
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