Vividata

Canada’s Most Comprehensive Consumer Research

Vividata is a leading source for offline and online cross-media and consumer insights for many of Canada’s – and the world’s’ – most successful brands. The company provides high-quality and nationally representative research, including its SCC | Study of the Canadian Consumer, which serves as Canada’s authoritative single-source database for timely consumer and audience insights. Vividata also offers a combination of passive digital measurement and survey research through its Metrica panel, providing essential data and insights on Canada’s growing audience of culturally diverse consumers. This allows marketers, advertisers, and media agencies to connect with Canadian consumers in relevant and meaningful ways. The company provides expert market research services that benefit clients by helping them understand consumer behavior, preferences, and trends. Vividata's research reports and databases offer valuable information for various industries, including those focused on automotive, travel, cannabis, sports, and gaming.