The client struggled with low-quality leads and high customer acquisition costs. Their internal team could not scale outreach effectively across geographies. Lack of accurate ICP definition and poor personalization limited conversions.

Defined an Ideal Customer Profile (ICP) aligned with the client’s SaaS product. Deployed AI-powered enrichment tools (Apollo.io, Clay, Buzz.ai, Newo.ai) for precision targeting. Built multi-channel outreach campaigns (LinkedIn, cold email, nurturing workflows). Applied human expertise for validation, contextual messaging, and cultural alignment across regions. Created a demand generation playbook for future scalability.

5,000+ qualified B2B leads delivered in 90 days. 30% improvement in SQL-to-deal conversion rate. Over $1.2M in new sales pipeline created across US, UK, and UAE. 27% reduction in lead acquisition cost compared to previous efforts.