Companies were underestimating new cloud threats (AI-driven attacks, insider risks, compliance gaps). IT leaders lacked digestible, action-oriented content to train employees and stakeholders. The client needed to position itself as a trusted advisor while driving awareness across industries.

Conducted deep research on global cloud security trends and India-specific compliance changes. Created a flagship blog series (“Cloud Security Threats in 2025 and How to Protect Your Business”) optimized for SEO. Designed awareness collateral — infographics, guides, and social content for LinkedIn and Facebook campaigns. Built a content distribution funnel: blog → newsletter → LinkedIn company posts → awareness PDFs. Engaged audiences with storytelling + actionable checklists to simplify technical concepts.

30,000+ campaign impressions across LinkedIn, newsletters, and direct outreach. 2,000+ engaged readers on the flagship blog within the first month. Increased brand positioning as a thought leader in cloud security. Generated qualified inbound leads from IT managers and CTOs seeking advisory services.