We live and breathe our core values, which are the essence of our success stories. Integrity is the foundation of trust and honesty in every partnership. Innovation fuels our relentless pursuit of creative solutions that go beyond convention. Collaboration is the heartbeat of our diverse and inclusive team. Sustainability is our commitment to creating a positive impact on the world. These values guide our journey, ensuring that together, we craft success stories that endure and uplift. Background Nexomos, renowned for its expert Consulting, Branding, Development & Marketing services, embarked on an ambitious project with Bad Egg, a budding restaurant brand specializing in Korean eggdrop sandwiches, burgers, specialty coffee, Ramen, and Rice Bowls. Objective The goal was to transform Bad Egg from a promising concept into a successful, globally recognized restaurant chain. Challenge The novel concept of the Korean Eggdrop sandwich brought both chances and problems to Bad Egg. While the idea’s originality had the ability to capture consumers, it required expert advice in a variety of areas to properly realise its market potential. Nexomos recognised critical problems in branding, digital presence, and market introduction, emphasising the importance of a comprehensive and targeted approach to successfully introducing Bad Egg to the market.