Branding
BORA Pure - a brand for a compact and entry level cooktop extactor system
Define the name for an innovative household appliance combining cooktop and extractor in a most elegant and efficient way.
What was the main challenge in this project?
Match the BORA positioning, the product character, and the existing systems of names.
What was your solution or approach?
A very simple brand name that clearly reflects the brand and product idiosyncrasies.
What was the outcome or impact for the client?
A brand name that fits with BORA's name pattern, that is easily accessible, and understandable in all the international markets BORA serves.
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Project Details
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Industry:Manufacturing & Industrial
Duration:1 - 3 months
Project URLunderstandinganalyticscreativitybrand strategy
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