Branding
Brand name for active mobility by bike and electric bikes
Develop a new brand name for a comprehensive mobility service by market leader Wertgarantie from Hannover, Germany.
What was the main challenge in this project?
Find a unique new brand name that fits the project, triggers the right evocations and is a good foundation for a strong future brand.
What was your solution or approach?
An invented name with little obvious meaning, but with a remarkable character and strong phonetics.
What was the outcome or impact for the client?
A perfect vessel for the content of a new brand.
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