Branding
GORE-TEX EXTRAGUARD - new name for an innovative material
Finding a name for innovative fabric to enable waterproof and rugged, yet comfortable and durable boots.
What was the main challenge in this project?
Express exactly what was the essence of the product promise and at the same time find a name that was not already used by competitors or registered as a trademark for similar products.
What was your solution or approach?
Find a name that directly transmits various benefits of the new product, packed in one name.
What was the outcome or impact for the client?
A brand name that fits with Gore-Tex's name pattern, that is easily accessible and understandable and truly supports communication and sales.
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Project Details
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Industry:Fashion & Apparel
Duration:Less than 1 month
Project URLunderstandinganalyticscreativitydialogue
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