Club Wyndham Asia Transforms Lead Generation & CRM with Hy Digital

Digital Strategy development

Club Wyndham Asia is a leading vacation ownership brand offering travel packages and experiences across Southeast Asia. Their growth relies heavily on high-quality lead generation to fuel memberships and bookings across Thailand, Indonesia, Malaysia, Singapore, and the Philippines.

What was the main challenge in this project?

Scale lead generation across multiple Southeast Asian markets High cost per lead (CPL) from in-house campaigns No trackable lead flow and qualification stages Lost in unstructured follow-up for generated leads Inefficient marketing execution leaving sales teams without actionable insights

What was your solution or approach?

Hy Digital stepped in to transform both advertising and CRM processes: Advertising Overhaul Took over all country-specific ad accounts across SEA. Designed and executed performance-driven Meta & Google Ads campaigns regionally. Introduced chat-based lead capture for higher-volume acquisition. Reduced CPL from 15–20 SGD to just 3–4 SGD. HubSpot Implementation & Optimization Integrated HubSpot CRM to capture every lead from ads, chat, and landing pages. Automated lead qualification rules to filter and segment contacts for relevant marketing campaigns. Built evergreen re-engagement campaigns that continuously nurture cold or lost leads. Activated advanced reporting dashboards for pipeline visibility and ROI tracking. Enabled smaller marketing teams to handle campaigns efficiently, freeing time for strategy and creative work.

What was the outcome or impact for the client?

600–800 leads generated daily across five SEA markets CPL reduced by more than 75% Full end-to-end lead management in HubSpot CRM 20–25% of previously lost leads re-engaged through HubSpot automations 7–10% conversion rate from re-engaged leads into bookings and memberships Marketing team now focuses more on campaign creation and strategy rather than manual execution