What was the main challenge in this project?
Spiga Nord’s digital infrastructure and online image were outdated and insufficient for modern global standards. Key challenges included:
Lack of a multilingual and accessible corporate website
Absence of a structured lead generation funnel
Difficulty competing in search marketing against larger, better-funded competitors
Fragmented digital asset management and inefficient coordination of web hosting, domains, analytics, and advertising
No clear strategic framework or timeline for execution and optimisation across channels
What was your solution or approach?
Evonbiz, acting as ICT Project Manager, led the strategic planning and execution of a digital overhaul through:
Multilingual website redesign with dedicated domains and content strategy for different markets
Centralised infrastructure setup, including server configuration, CDN integration (Cloudflare), GDPR compliance (Iubenda), and domain/email optimisation
Landing page development and SEO strategies tailored to each target language and market
Performance-driven search marketing via Google Ads, LinkedIn, Facebook, and Twitter—both organic and paid campaigns
Quarterly planning and monitoring with KPIs, risk management, and iterative improvements
WBS, OBS, and Gantt models to coordinate deliverables, suppliers, and activities across multiple entities such as Mobilbyte SaS, ServerPlan, and third-party collaborators
What was the outcome or impact for the client?
The digital transformation project produced substantial and measurable results, including:
Increased visibility and engagement across markets thanks to multilingual support and SEO optimisation
Enhanced operational efficiency through unified infrastructure and content workflows
Lead acquisition has significantly improved, resulting in a higher volume of qualified leads and new customers.
Positive feedback from company leadership on project execution and results
Strengthened brand image and digital maturity of the company, laying a foundation for future campaigns