Kija Music – YouTube Growth and Branding for Music Director Aastha

Digital Strategy development

Cash Digital Media partnered with Kija Music, the YouTube channel of Indian music director Aastha, to develop a year-long growth and branding strategy. The goal was to expand her audience reach, improve online presence, and build a strong artist identity in the competitive Indian music space. Our services included YouTube channel optimization, targeted video promotion, reel-based content marketing, and distribution strategy for music releases.

What was the main challenge in this project?

Aastha was an emerging artist with limited digital presence and low initial engagement. The challenge was to build visibility, credibility, and sustained audience growth organically within a year.

What was your solution or approach?

We created a comprehensive 12-month YouTube strategy focusing on: Regular content scheduling and SEO-optimized video uploads Collaboration with nano and micro creators for cross-promotion Paid YouTube ad campaigns targeting music enthusiasts Reel promotion on Instagram and short-form platforms Strong brand identity with professional thumbnails and artist storytelling

What was the outcome or impact for the client?

Within one year, Kija Music gained over 700K subscribers and reached millions of organic viewers. The artist’s recognition and digital presence improved significantly, leading to better fan engagement and higher streaming performance across platforms. Aastha appreciated our cooperation and support, leaving a 5-star Google review: “Very cooperative and helpful. Helped me a lot to develop online presence as an artist. Really grateful. Highly recommended.”