The main challenge wasn’t just about attracting users; it was about reaching two distinct audiences—drivers (those looking to rent) and owners (those listing their cars)—on both the website and the app.

To tackle this, we developed and tested a wide range of creatives and tailored messaging for each audience. This required crafting numerous campaign variants to meet specific goals, ensuring optimal engagement and measurable results for both groups. At Digital Ant, smart audience segmentation and continuous optimization are at the core of our approach. Every campaign begins with rigorous testing of various strategies, allowing us to learn and adapt in real-time. We swiftly eliminate underperforming tactics and double down on those that deliver measurable value for both us and our clients.

In 2020, amidst the challenges of the pandemic, we successfully supported their expansion into the Slovak and Polish markets. This required constant fine-tuning across multiple platforms, including Google, YouTube, Sklik, and social media. For every campaign, we compared formats like video ads, static images, and carousels to determine which worked best. By applying data-driven insights, we continually optimized results. We always start by testing different approaches, learning and adapting as we go, and pushing forward with promising strategies while abandoning ineffective ones. In 2020, a press release reported an 81% increase in reservations, new registrations, and rental days compared to the previous year. From July to October 2022, revenues grew by 25% year-on-year, setting a new record. By 2023, HoppyGo's user base reached 190,000, with earnings through the app surpassing 30 million CZK. Throughout this journey, we continuously sought innovative ways to accelerate user acquisition and maximize returns.