What was the outcome or impact for the client?
Benefits of cooperation
Fast monetisation: the system is designed for two revenue streams — commission on bookings and subscriptions for partners managing a larger number of points.
Scaling without ‘manual handling’: partners (guides, tour operators, attractions with tickets) register and develop their offer independently, while the administration panel supports verification, moderation and quality maintenance.
Higher conversion thanks to a short action path: users go from discovery to booking/purchase without unnecessary steps, which increases the number of completed transactions and value for partners.
Retention and organic growth: user diaries and the ability to share recommendations build repeat visits and ‘shared planning,’ which lowers the cost of acquisition and strengthens the social effect of the product.