Just over a year ago, our client BWES was a successful, Sydney-centric company servicing a portfolio of business close to home. This week the company’s management return from Europe having visited an ever growing list of their international household name clients. Late in 2022, BWES’ General Manger approached Fizzbuzz to see what could be done to reach out and generate interest from new clients with a packaged version of their standard service offering. Our response at Fizzbuzz was to carefully structure a multi-layered campaign to position BWES as a leading authority in their field and create a high level of awareness of the benefits to businesses of the service package. The campaign weaved together the creation of a new brand for the product, the generation of industry-specific content made available through social media, creative messaging through META advertising, EDM and the addition of a campaign landing page. The campaign launched in March 2023 and the results started to show in almost no time at all. In just one year the business is transformed, attracting clients from the US, UK and Europe as well as nationally throughout Australia. BWES are now generally regarded as Australia’s leading compliance experts. Results like these come directly from Fizzbuzz’s unique approach. With everything created and managed in-house, the speed, regularity and coordination of content, ad creative and all of the other moving parts of the campaign hum along in perfect synergy. Our experience, creativity and strategic expertise speak for themselves in the business success that BWES has enjoyed.