Background LizenzTeufel is an online retailer specializing in offering digital software licenses (Windows OS, Office suites, security & internet software, etc.) at competitive prices. Their goal was to provide a smooth, secure, and user-friendly shopping experience, with instant key delivery and transparent purchasing. Objectives • Build a fully functioning e-commerce platform using Shopware that handles digital licensing. • Ensure fast and secure delivery of software keys via email. • Optimize the shop for usability (category structure, filtering, checkout flow). • Maintain compliance with German e-commerce regulations (VAT, data protection, legal texts). • Create a design that instills trust and professionalism, given the nature of digital licenses. Key Features & Solutions • Product Categories & Navigation: Clear categories like Windows Betriebssysteme, Office & Organisation, Internetsecurity etc., with easy filtering for “Windows versions, license type, feature set.” Lizenzteufel • Instant Digital Delivery: After purchase, users receive their activation keys via email. This reduces delays and improves customer satisfaction. Lizenzteufel • Responsive & User-Friendly Design: Ensured the store looks good on desktop, tablet, and mobile; product images, layout, and typography adjusted for clarity. • Secure Purchase Flow: SSL encryption, trusted payment methods, legal compliances (Impressum, Datenschutz, AGB). Lizenzteufel • Localization: German UX, German terms, support, pricing in EUR, and compliance with German consumer law. • Promotions & Conversion Drivers: Coupon code (“Lizenz10”), combo-deals (“Kombinieren und sparen Sie!”), visible product ratings, and strong trust indicators. Lizenzteufel Challenges • Ensuring image sizes and aspect ratios looked consistent across categories. • Maintaining good performance despite offering many SKUs. • Handling legal and compliance issues (VAT, digital product regulations) properly in Germany. • Guaranteeing secure, reliable delivery of activation keys without delay. Results • A shop that offers fast, intuitive shopping for digital licenses, with high trust and clarity for users. • Improved conversion rate due to clean category navigation and transparent delivery terms. • Reduced support requests about delivery of keys because the automation is robust. • Strong legal compliance, helping avoid regulatory issues in Germany. Conclusion LizenzTeufel is a strong example of how to build a modern digital goods store using Shopware. The combination of UX clarity, secure processes, and strong legal compliance made this project both challenging and rewarding. The final product delivers real value to customers and meets the client’s goals for usability, speed, and trust.