Mentos wanted to capitalize on the global excitement of the FIFA World Cup without the hefty price tag of an official sponsorship. The challenge was to strategically position the brand alongside the tournament in a way that felt authentic, engaging, and impactful Case Study Image Instead of traditional sponsorship, we leveraged real-time, in-stream advertising through StreamShreek, delivering tailored creatives and dynamic messaging during key moments of the matches. This innovative approach ensured that Mentos was not just present during the World Cup but was an active part of the conversation, resonating with fans worldwide. About the project Mentos & FIFA – A winning strategy without sponsorship Mentos wanted to make a powerful brand statement during the FIFA World Cup, but without the heavy investment of an official sponsorship. The challenge? Capturing the energy, excitement, and global fanfare of the tournament while ensuring that Mentos remained top-of-mind for millions. Overview Mentos set out to own the FIFA World Cup without the constraints of official sponsorship. Instead of following the traditional path, we took a bold, unconventional approach, using real-time in-stream advertising to place the brand at the heart of the action. Through dynamic, tailored creatives that aired during key game moments, we ensured that Mentos wasn’t just a spectator—it was part of the experience. This seamless integration made the brand feel like a natural companion to the excitement of the tournament, driving massive visibility and engagement across multiple digital platforms.