Peak 20x ROAS for eCommerce Store – Strategic Google Ads Campaigan

Advertising

Availed my Paid Ads (Google Ads) | eCommerce | Performance Marketing (Services) We partnered with a U.S.-based eCommerce client in the Security Retailer Brand niche aiming to increase product sales through strategic Google Ads management. The goal was to maximize return on ad spend (ROAS) while scaling monthly revenue.

What was the main challenge in this project?

The business had no prior Google Ads history or internal marketing data. I had to start completely from scratch, with no existing benchmarks or proven audience data. Additionally, the client operated in an unfamiliar industry, requiring me to conduct extensive research to understand the market, target customers, and competition before advising the owner on a tailored execution plan.

What was your solution or approach?

Actions Taken: Implemented Conversion Tracking and GTM Setup Created and launched Search, Performance Max & Remarketing Campaigns A/B tested ad creatives and offers Used Looker Studio for real-time reporting

What was the outcome or impact for the client?

Results: ✔️ Achieved 744% ROAS (Peak 20x ROAS in one of the months) ✔️ $35,600 ad spend generated $265,000 in sales ✔️ Significant boost in returning customer rate ✔️ Reduced cost-per-acquisition through constant keyword optimization