Suppressing Negatives Links and Building a Brand
One of our clients faced when they came to us. Not one or two, but nearly 15 negative articles were ranking prominently in the top 20 Google search results for their brand name. Earlier, another ORM (Online Reputation Management) company was managing their case, but after wasting six months and over $20,000, they had absolutely nothing to show for it. No credible results, no shift in rankings, no positive assets rising, and no trust built with the client.
Instead of creating artificial websites or spreading the brand thin across pointless domains, we designed a comprehensive ORM strategy with three pillars
-Build on Positive Reputation Assets
-Smart SEO + Content Approach
-Consistent and Targeted Workload
By end of Month 1 we started seeing small but noticeable changes:
-2 of the negative results had already slipped to the second page.
-A press release and LinkedIn page started appearing in the top 20 results.
-Website traffic increased modestly due to keyword-optimized positive content.
What was the main challenge in this project?
Negative search results
What was your solution or approach?
Comprehensive ORM strategy
What was the outcome or impact for the client?
By end of Month 1 we started seeing small but noticeable changes:
-2 of the negative results had already slipped to the second page.
-A press release and LinkedIn page started appearing in the top 20 results.
-Website traffic increased modestly due to keyword-optimized positive content.