Hire 4 companies in Beijing, China for Media Planning & Buying services!

Leading agencies include Totem Media, A.LOUD Asia Communications, Influence Matters and DotC United Group. A total of 4 Media Planning & Buying providers in Beijing, China are ready to help. They serve clients such as Media, E-commerce, Entertainment, B2B Technology, Cross-Border Business and Marketing Communications. Local internet speeds average 244.67 Mbps, supporting fast development and collaboration. Population of Beijing, China is 21,893,095. Average local salaries are around $10,680, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 4 profiles
Average hourly rate
$75
and starting from $50 / hr
based on 4 profiles
Popular skills
AI-TalkbotsEvent PlanningDigital MarketingSocial Media ManagementWeChat Official AccountsFlashClick Partnership CloudMachine Learning-based Predictive Engines
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (4)Content Marketing (3)Branding (2)Event Marketing (2)Marketing Strategy (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

D
Shanghai, China

DotC United Group crafts world-class products and solutions in marketing. Their omni-channel solution, FlashClick Partnership Cloud, provides a platform to discover, manage, grow, and optimize traffic and distribution partners. This unified platform fuels business growth with corporate data, algorithms, and software. The company offers performance-based marketing-as-a-service, utilizing machine learning-based predictive engines to handle billions of daily ad impressions. DotC United Group's aim is to drive democratization, digitization, and datafication in the online marketing industry.

team of 101 - 250 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

T
Wong Chuk Hang, Hong Kong

Totem Media is a global marketing solutions company that helps Global brands succeed in China. We provide branding, social media marketing, digital strategy development, content marketing, and media planning & buying services to help our clients grow and expand their business in the competitive Chinese market.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

I
Beijing, China

Influence Matters is a seasoned partner for businesses navigating the complexities of China's digital ecosystem. With expertise in marketing, communication, and technology, they provide tailored solutions to help companies succeed in this vast market. From crafting compelling narratives to leveraging cutting-edge technologies, their services are designed to drive results and foster meaningful connections with Chinese audiences. By partnering with Influence Matters, businesses can tap into the company's extensive network and gain a deeper understanding of the Chinese market. This enables them to make informed decisions, optimize their strategies, and ultimately achieve their goals in this dynamic and rapidly evolving landscape.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

A
Hong Kong, Hong Kong

A.LOUD Asia Communications is a leading marketing communications agency with over 15 years of experience in the field. They provide a wide range of services, including branding, social media marketing, content marketing, and more. These services help businesses connect with their target audience and achieve their marketing goals. With expertise in entertainment and media, A.LOUD Asia Communications offers creative campaigns, influencer engagement, and event marketing solutions. By partnering with them, businesses can tap into the latest trends and technologies in marketing communications. Whether it's social monitoring and listening or online-to-offline campaigns, A.LOUD Asia Communications has the expertise to help businesses succeed. Their services benefit clients by increasing brand awareness, driving website traffic, and generating leads.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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