Leading 2 companies in Katowice, Poland for Media Planning & Buying services!

Leading agencies include inmedium.pl agencja interaktywna and Ancymony. A total of 2 Media Planning & Buying providers in Katowice, Poland are ready to help. They serve clients such as Promocja firm, Usługi marketingowe and Widzialność internetowa. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Katowice, Poland is 304,362. Average local salaries are around $11,270, reflecting market rates.

Average starting budget

$3,000

while min. project budget is $500

based on 2 profiles

Average hourly rate

$56

and starting from $25 / hr

based on 2 profiles

Also specialize in

Advertising (2)Media Planning & Buying (2)Pay Per Click (1)Web Design (UI/UX) (1)Market Research (1)

Complementary specialties

validated by client feedback

Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.

Request a quote for your project

And chose the best one! It‘s free and takes only few minutes

Trusted by

Google

Microsoft

Airbnb

Spotify

Netflix

Found 2 matching agencies

inmedium.pl agencja interaktywna

Katowice, Poland

Media Planning & Buying Web Design (UI/UX)Social Media Marketing (SMM)+6 services

Inmedium agencja interaktywna oferuje szeroki zakres usług związanych z marketingiem i promocją, takimi jak stworzenie stron internetowych, kampanie reklamowe, pozycjonowanie w wyszukiwarce Google, i wiele innych. Zespół specjalistów Inmedium pozytywnie wpłynął na efektywność marketingu firm, poprawiając ich widzialność na rynku internetowym. Dostarczają oni profesjonalne usługi z wykorzystaniem najnowocześniejszych technologii i strategii marketingowych. Inmedium jest idealnym partnerem dla firm, które szukają skutecznej promocji swojej marki w internecie.

team of 2 - 10 people

unknown

rate $25 - $50 / hr

min project budget $1k

Ancymony

Krakówek, Poland

Media Planning & Buying Market Research Marketing Strategy +1 service

Ancymony provides a comprehensive range of services to help businesses achieve their goals. Their advertising and marketing strategy expertise can benefit clients by increasing brand awareness, driving website traffic, and boosting sales. The company's market research capabilities enable clients to make informed decisions about their products and services. Ancymony's media planning and buying services allow clients to reach their target audience effectively, while also providing insights into consumer behavior. By leveraging data analytics, Ancymony helps clients optimize their marketing efforts and improve customer experience. In addition, the company offers a range of digital transformation services, including website development, e-commerce solutions, and web applications. These services can benefit clients by enhancing their online presence, improving user engagement, and driving business growth.

team of 26 - 50 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

What is your experience in our specific industry?
Which metrics and reporting methods do you use to measure success?
How transparent are your pricing and budgeting processes?
What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.