Choose from 2 companies in Wrocław, Poland specializing in Media Planning & Buying services!

Leading agencies include Konceptika and RekinySukcesu.pl. A total of 2 Media Planning & Buying providers in Wrocław, Poland are ready to help. They serve clients such as Travel, Retail, Finance, Healthcare, E-commerce, Retail industry, Technology sector, Business and finance and Entertainment industry. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Wrocław, Poland is 634,487. Average local salaries are around $11,270, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$75
and starting from $50 / hr
based on 2 profiles
Popular skills
SEO ToolsGoogle AdsFacebook AdsWeb AnalyticsMarketing Automation
Key technical proficiencies
based on found companies
Also specialize in
PR services (2)Advertising (2)Marketing Strategy (2)Media Planning & Buying (2)Branding (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

R
Wrocław, Poland

Specializing in digital marketing, RekinySukcesu.pl delivers results-driven solutions for businesses seeking to thrive in the ever-evolving online landscape. With a focus on performance marketing and user-centric approach, they help clients achieve their goals through targeted campaigns, effective content creation, and strategic analytics. From social media management to search engine optimization, their team of experts provides tailored support to ensure clients' online presence is optimized for maximum impact.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

K
Wrocław, Poland

Konceptika provides a wide range of services to help businesses succeed in today's competitive market. With expertise in video production, advertising, marketing strategy, PR services, media planning & buying, they offer innovative solutions to capture and engage audiences. By leveraging their skills in these areas, clients can increase brand awareness, drive website traffic, and boost sales. Konceptika's team of professionals works closely with clients to understand their unique needs and goals, crafting tailored strategies that meet their objectives. From concept to delivery, Konceptika delivers high-quality results that exceed expectations. With a focus on creativity, technology, and results-driven approach, they help brands stay ahead of the curve.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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