Top 1 companies in Lausanne, Switzerland that deliver Media Planning & Buying services!

Leading agencies include Oppenheim & Partner GmbH. A total of 1 Media Planning & Buying providers in Lausanne, Switzerland are ready to help. They serve clients such as Business Services. Local internet speeds average 220 Mbps, supporting fast development and collaboration. Population of Lausanne, Switzerland is 133,521. Average local salaries are around $84,144, reflecting market rates.

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Branding (1)PR services (1)Event Marketing (1)Content Marketing (1)Business Services (1)

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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.

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Found 1 matching agencies

Oppenheim & Partner GmbH

Zurich, Switzerland

Media Planning & Buying Content Marketing Event Marketing +4 services

Oppenheim & Partner GmbH is a leading communications consulting firm with a strong presence in Zurich and Lausanne. Founded in 2009, the company has evolved into a comprehensive agency offering public relations, content marketing, influencer marketing, and social media services. By combining traditional media expertise with modern digital approaches, Oppenheim & Partner delivers innovative solutions to clients across various industries. The firm's holistic approach prioritizes customer needs, providing long-term partnerships that drive business success. With a focus on strategic thinking, creativity, and passion, Oppenheim & Partner helps clients build strong brand identities, execute effective marketing campaigns, and navigate the ever-changing media landscape.

team of 2 - 10 people

15+ years of industry experience

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

What is your experience in our specific industry?
Which metrics and reporting methods do you use to measure success?
How transparent are your pricing and budgeting processes?
What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.