There are 5 companies in Lisbon, Portugal offering Media Planning & Buying services!

Leading agencies include Karma Network, Seekers, SayU Consulting, Teqblaze (former SmartyAds White Label Solutions) and Devoteam. A total of 5 Media Planning & Buying providers in Lisbon, Portugal are ready to help. They serve clients such as B2B, Retail, Energy, Finance, Fashion, Startups, Technology, Healthcare, Hospitality and Manufacturing. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Lisbon, Portugal is 552,700. Average local salaries are around $13,100, reflecting market rates.

Average starting budget
$4,000
while min. project budget is $500
based on 5 profiles
Average hourly rate
$79
and starting from $25 / hr
based on 5 profiles
Popular skills
AWSMicrosoftServiceNowSalesforceGoogle CloudAI-driven analyticsGoogle Marketing PlatformProgrammatic platforms and toolsRTB-driven advertising marketplace
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (5)Business Services (4)Digital Strategy development (4)Marketing Strategy (3)Social Media Marketing (SMM) (3)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 5 matching agencies

K
Lisbon, Portugal

A leading digital agency specializing in full-service digital capabilities, Karma Network helps clients achieve stellar results by combining business strategy with expert execution. Their digital acceleration partner model delivers tailored solutions to drive business growth. With expertise in services such as digital marketing, SEO, and social media, Karma Network enables businesses to leverage the power of data-driven marketing and improve their organic position in search engines. By leveraging the full potential of Google Marketing Platform, businesses can grow with confidence. In today's fast-paced digital landscape, 63% of companies struggle with a clearly defined digital strategy, but not Karma Network. With a mission to capture the full potential of digital, they help clients overcome marketing challenges and stay ahead of the competition.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

min project budget $5k

S
Lisbon, Portugal

Seekers helps businesses thrive in today's fast-paced digital landscape. By leveraging expert marketing strategies and cutting-edge technologies, Seekers enables companies to reach their target audiences effectively. Their services range from social media marketing to market research, ensuring a comprehensive approach to branding and digital strategy development. With Seekers, clients can tap into new markets, boost brand awareness, and drive real results. Whether it's creating engaging content or analyzing market trends, Seekers provides expert guidance every step of the way.

team of 2 - 10 people

6 years of industry experience

rate $100 - $150 / hr

min project budget $5k

S
Lisbon, Portugal

SayU Consulting specializes in providing personalized and tailored marketing solutions to enhance the reputation of businesses. Their expertise lies in creating effective communication strategies, fostering engagement with stakeholders, and driving results-oriented campaigns. By leveraging their unique approach, clients can improve their visibility, increase brand recognition, and ultimately drive business growth.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

Teqblaze crafts unique platforms for diverse industries, providing bespoke development and transformations tailored to the dynamic digital landscape. With expertise in programmatic advertising and real-time bidding platforms, they unlock the power of custom AdTech, offering solutions that drive efficiency and extraordinary results. From Web & Software Development and Digital Marketing to Advertising and Conversion Optimization, their services enable businesses to elevate their online presence and maximize engagement.

team of 2 - 10 people

1 year of industry experience

contact for pricing

contact for pricing

D
Lisbon, Portugal

Devoteam is a premium technology consulting company that empowers businesses to transform and thrive in the digital age. By leveraging strategic expertise, creativity, and leading technologies, they help clients unlock their full potential and become leading companies. Their services include web and software development, e-commerce development, big data and bi analytics, testing services, IoT development, and more. Devoteam's experts work with cloud platforms like AWS, Google Cloud, Microsoft, ServiceNow, and Salesforce to deliver customized solutions that bring measurable results. With a strong commitment to excellence, continuous learning, and certification appetite in the latest technologies, they enable clients to become digital leaders.

team of 501 - 1000 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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