Best 30 companies in South Africa for Media Planning & Buying services!

Leading agencies include NP Digital South Africa, ninety9cents, Republic PR Agency, Republic Digital Consultancy and Ebony+Ivory. A total of 30 Media Planning & Buying providers in South Africa are ready to help. They serve clients such as E-commerce, Retail, Varies, Finance, Marketing, South Africa, Graphic Design, Software Development, SMEs and FMCG. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Average local salaries are around $12,380, reflecting market rates.

Average starting budget
$4,933
while min. project budget is $500
based on 30 profiles
Average hourly rate
$74
and starting from $10 / hr
based on 30 profiles
Popular skills
AIWebIOSUI/UXDesignChatGPTAndroidWordPressTechnologyFrameworks
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (30)Social Media Marketing (SMM) (20)Web Design (UI/UX) (19)Digital Strategy development (19)Advertising (18)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 30 matching agencies

S
Johannesburg, South Africa

Sauce Advertising is a leading digital marketing agency that has been driving business growth for over three decades. Through its comprehensive services, the company helps brands establish meaningful connections with their target audience, resulting in increased brand awareness, improved website user experience, and enhanced online presence. The company's expertise spans web design, branding, graphic design, digital marketing, advertising, search engine optimization, social media marketing, and media planning & buying. By leveraging these services, businesses can boost their online visibility, attract new customers, and ultimately, increase revenue. Sauce Advertising's innovative approach to digital marketing has enabled numerous clients across various industries to achieve their goals and stay ahead of the competition.

team of 26 - 50 people

30+ years of industry experience

contact for pricing

contact for pricing

O
Cape Town, South Africa

Open Agency helps businesses communicate a strategic brand message to their targeted audience, reaching measurable goals. They offer e-commerce and web solutions, from simple websites to complex portals and enterprise websites, built with WordPress. Graphic design services meet unique printing, marketing, and branding needs, including logos and online ads. Expert keyword research and SEO refinement ensure visibility in search results. Digital visibility is built through PPC advertising and email communications, driving leads and engagement. Open Agency extends marketing teams with customized agency retainer services.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

W
Sandton, South Africa

Wetpaint Advertising is a full-service agency that delivers tailored solutions to elevate brands on a global scale. They specialize in web & software development, web design (UI/UX), branding, graphic design, video production, digital marketing, advertising, search engine optimization (SEO), social media marketing (SMM), and more. By combining data analysis and creative strategies, they help clients enhance their market presence and drive results. With a focus on ROI lead generation, Wetpaint's team delivers comprehensive solutions for businesses looking to dominate their market.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

T
Sandton, South Africa

Terragon Group is a leading data and marketing technology firm that helps businesses unlock the full potential of their customers. With its range of services, including social media marketing, digital strategy development, market research, and media planning and buying, Terragon Group enables companies to deliver personalized experiences, improve brand equity, and acquire subscribers. The company's innovative technologies, such as its platform UID, provide an added layer of security with complete anonymization and encryption of PII. With partnerships and integrations with major technology companies, Terragon Group provides businesses with a stronger competitive advantage and superior outcomes through data-powered marketing campaigns.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

N
Johannesburg, South Africa

NP Digital South Africa offers a comprehensive range of digital marketing services to help businesses achieve online success. Their team leverages data-driven analysis to create powerful strategies that increase organic traffic and conversions, maximizing ROI on digital marketing. With expertise in SEO, PPC, content marketing, social media marketing, and website development, NP Digital helps clients boost brand awareness, attract customers, and drive revenue. By analyzing user behavior and monitoring the return on investment, NP Digital provides actionable insights to optimize marketing efforts. Their services are suitable for local businesses, including R500M+ of media placements and 400M+ online conversions.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

A
Randburg, South Africa

A leading digital marketing agency, Adclick Africa specializes in performance marketing to drive results and growth for businesses. With expertise in web design, graphic design, SEO, digital strategy development, pay per click, media planning & buying, the agency helps transform digital presence into a powerhouse of success.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

B
Johannesburg, South Africa

Big Bite Consulting specializes in delivering tailored solutions to meet the evolving needs of its clients. By leveraging cutting-edge technologies and expertise in web and software development, mobile app development, digital marketing, and more, they help businesses streamline their operations, enhance customer experiences, and drive growth. From branding and advertising to search engine optimization and social media marketing, Big Bite Consulting's comprehensive services cater to diverse client industries. With years of experience under its belt, the company has established itself as a trusted partner for businesses seeking innovative solutions.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

S
Cape Town, South Africa

Specializing in digital performance media and consultancy, Sprout Performance Partners delivers tailored solutions to unlock collective success. With a focus on passion and skill, they empower clients to achieve effective reach at scale while engaging target audiences efficiently. Services include web design (UI/UX), video production, digital marketing, advertising, search engine optimization (SEO), pay per click, media planning & buying. By focusing on deliver value through every cent spent, Sprout Performance Partners builds partnerships with clients, employees, ad networks, and technology partners to achieve shared success.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

n
Cape Town, South Africa

Ninety9cents offers a range of services to help businesses shine online. With expertise in web design, UI/UX, video production, print design, digital marketing, advertising, and more, they can help clients create a strong brand identity and reach their target audience effectively. By leveraging their skills in digital strategy development, PR services, media planning & buying, they can drive results and grow businesses. Ninety9cents provides fresh starts for brands looking to revamp their online presence.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

E
Randburg, South Africa

Ebony+Ivory is an independent specialist services agency with over 50 years of experience. The company offers a range of services including Big Data & BI, Branding, Digital Marketing, Advertising, Marketing Strategy, Media Planning & Buying, and Content Writing / Copywriting. By combining traditional through-the-line agency expertise with digital age capabilities, Ebony+Ivory provides clients with seamless campaign experiences and meaningful results.

team of 2 - 10 people

50+ years of industry experience

contact for pricing

contact for pricing

R
Sandton, South Africa

Republic Digital Consultancy is a full-service agency that offers comprehensive solutions to help businesses succeed in the digital age. With expertise in web design, branding, digital marketing, advertising, SEO, SMM, marketing strategy, PR services, event marketing, media planning & buying, they provide tailored approaches to meet each client's unique needs. By combining strategy, media, design, content, and technology, Republic Digital Consultancy helps businesses achieve their goals through effective collaboration, innovation, and agile problem-solving.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

contact for pricing

F
Johannesburg, South Africa

Fuse Factory is a digital marketing agency that crafts cutting-edge marketing strategies to deliver tangible results. Leveraging data and technology, they harness innovation to propel businesses forward. Their team of experts pushes boundaries in what's possible, offering digital strategy, e-commerce solutions, Facebook, LinkedIn, campaign development, graphic design, and web development management. By harnessing the power of digital marketing, Fuse Factory helps businesses achieve growth and stay ahead in an ever-evolving landscape.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

B
Pretoria, South Africa

Brand Republic SA is a full-service agency that helps clients create valuable content to generate value. With a dedicated team of experts, they develop marketing strategies, produce television commercials, and align media needs to achieve success. The company can also help with journalism, creative writing, editing, proofreading, planning, media partnerships, bookings, and more.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

h
Gqeberha, South Africa

Hoola Modern Agency delivers exceptional services to help businesses shine online. By harnessing the power of web design, app designing, branding, and video production, they craft compelling experiences that captivate audiences. With expertise in UI/UX, digital strategy development, content marketing, and social media marketing, Hoola Modern Agency empowers clients to reach new heights. From creating engaging logos to developing effective SEO strategies, their team of experts is dedicated to driving remarkable results.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

N
Sandton, South Africa

NXT Digital helps businesses thrive in the digital landscape. With a strong focus on web design, search engine optimization, social media marketing, content marketing, and media planning & buying, NXT Digital empowers companies to reach their target audience effectively. By leveraging cutting-edge technologies such as UI/UX and SEO, NXT Digital enhances online visibility, drives website traffic, and boosts sales. NXT Digital's team of experts provides tailored solutions to meet the unique needs of each client, from small startups to established enterprises. Through its services, NXT Digital enables businesses to stay ahead of the competition, increase brand awareness, and achieve their digital goals.

team of 26 - 50 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

R
Cape Town, South Africa

Expert in digital marketing, social media management, and content creation. Offers PR services, event management, and media planning to help businesses achieve their communication goals. By leveraging a strong online presence and well-crafted content, Republic PR Agency enables clients to connect with their target audience and build brand awareness.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

T
Durban, South Africa

This renowned agency brings to life creative concepts that inspire action through beautifully crafted solutions. By combining market investigation, data analysis, and user-centric approaches, they help businesses develop effective action plans. The Whalley Collective's services cater to a wide range of industries, including e-commerce, software development, mobile app development, and more. Their team of experts excels in web design, graphic design, video production, social media marketing, and digital strategy development. By harnessing the power of technology and innovative thinking, they create seamless experiences that captivate audiences. With a strong focus on customer journey mapping, brand positioning, and UX profiling, The Whalley Collective delivers tailored solutions that drive business growth.

team of 2 - 10 people

40+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

A
Johannesburg, South Africa

Amorphous New Media is a full-service digital agency that delivers measurable success through creative solutions. With expertise in mobile app development, web design (UI/UX), and digital marketing, the company enables clients to achieve innovative online experiences, boost customer delight, and drive returns. By partnering with bold clients seeking growth, Amorphous harnesses data activation for targeted advertising campaigns and crafts beautiful digital user interface designs. The agency also excels in mobile apps and websites built on solid technology, corporate identities, and media planning & buying. Since its inception in 1998, the company has pioneered innovation in the digital world, setting remarkable standards in designing the internet.

team of 2 - 10 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

W
Amsterdam, Netherlands

WeFuse combines data, art, and technology to deliver user-friendly digital experiences for businesses. By adopting a mobile-first approach, they ensure their clients' websites adapt to changing consumer behavior in real-time. This allows businesses to stay ahead in the ever-evolving digital landscape. WeFuse also designs beautiful digital products, brands, and experiences that connect with clients through art. Their services include web & software development, web design (UI/UX), branding, content marketing, media planning & buying. By partnering with clients to launch premium e-commerce platforms, they help businesses grow and thrive in the market.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

V
Pretoria, South Africa

Specializing in high-quality and cost-effective creative solutions, Venay Creative offers a comprehensive range of services to help businesses establish a strong online presence. Their web design and development services provide a solid foundation for any brand, while their branding and graphic design expertise create visually appealing identities. By leveraging their expertise in UI/UX design, print design, packaging design, and more, clients can enhance their brand's message and reach a wider audience. With a focus on results-driven marketing strategies, Venay Creative helps businesses achieve their goals through targeted advertising, social media marketing, and content marketing. Whether it's creating logos, typography, or website e-commerce solutions, Venay Creative's skilled team is dedicated to delivering exceptional creative services that drive real results.

team of 2 - 10 people

5 years of industry experience

contact for pricing

min project budget $1k

A
Cape Town, South Africa

Adworth offers a range of services to support businesses in achieving their goals. With expertise in web design, branding, graphic design, and digital marketing, Adworth helps entrepreneurs establish a strong online presence. By developing tailored strategies and task management solutions, Adworth empowers businesses to optimize their operations and drive growth. Whether it's creating a new website, managing social media campaigns, or providing financial support through working capital loans, Adworth's comprehensive services cater to the diverse needs of small to medium-sized enterprises. By leveraging technology and data science, Adworth facilitates access to funding for SMEs and provides expert advice on business expansion techniques.

team of 2 - 10 people

5 years of industry experience

rate $25 - $50 / hr

min project budget $1k

R
Pretoria, South Africa

Retrolex Consultancy is a trusted marketing agency offering innovative solutions to help businesses grow. With over a decade of experience, they provide a range of services including web and software development, mobile app development, e-commerce development, and more. By leveraging their expertise in UI/UX design, graphic design, video production, and digital strategy development, businesses can increase brand visibility, drive website traffic, and boost sales. Retrolex Consultancy's services are designed to help companies establish a strong online presence, engage with their target audience, and achieve long-lasting growth.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

P
Cape Town, South Africa

Prezence Digital is a leading provider of innovative solutions to businesses. With expertise in web and software development, the company crafts bespoke digital experiences that enhance customer engagement and drive revenue growth. Their web design services focus on creating intuitive user interfaces that captivate audiences and convey brand messages effectively. Social media marketing strategies are also employed to boost online visibility, foster community engagement, and build brand reputation. By leveraging digital strategy development and media planning & buying capabilities, businesses can achieve their goals in a rapidly changing market landscape. The company's services benefit clients by providing them with a competitive edge in the marketplace.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

L
Randburg, South Africa

Labyrinth Media is a digital marketing agency specializing in innovative solutions to drive business growth. By providing tailored digital marketing strategies and expert campaign management, they help businesses generate new leads, increase online presence, and achieve their goals. With expertise in SEO, SMM, email marketing, and more, Labyrinth Media empowers clients to make data-driven decisions and stay ahead of the competition.

team of 2 - 10 people

8 years of industry experience

rate $25 - $50 / hr

min project budget $1k

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Overview of the digital agency industry in South Africa

South Africa's digital agency industry is rapidly evolving, driven by increased digital adoption among businesses and consumers alike. With internet penetration reaching over 68% of the population in 2023, digital marketing, social media management, and web development services have significantly expanded. Johannesburg, Cape Town, and Durban have emerged as central hubs for digital agencies, hosting both local and international players.

Key statistics and trends

  • Digital advertising revenue in South Africa is projected to surpass USD 1.2 billion by the end of 2023.
  • Mobile internet usage accounts for nearly 80% of overall internet consumption, highlighting the importance of mobile-first strategies.
  • Social media usage continues to rise, with about 30 million active social media users reported in 2023, providing ample opportunities for digital agencies to deliver targeted campaigns.

Challenges and opportunities in the market

Despite growth, the digital agency landscape faces several challenges, including economic uncertainty, limited digital infrastructure in rural areas, and a significant digital skills gap. Agencies struggle to retain skilled professionals, as talent often migrates abroad or to larger local companies offering better incentives.

Yet, significant opportunities remain:

  • E-commerce growth: With the e-commerce market expected to grow annually at around 11%, digital agencies can capitalize on expanding online retail strategies.
  • SME digital transformation: Small and medium-sized enterprises (SMEs) increasingly seek digital solutions, presenting growth potential for specialized digital consulting services.

In conclusion, South Africa's digital agency industry shows promising growth driven by increased digital adoption, despite facing infrastructure and skills challenges. Agencies that innovate and adapt to local market conditions will likely benefit substantially in the coming years.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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