Uncover 26 companies in Spain that deliver Media Planning & Buying services!

Leading agencies include Contraste Agencia de Publicidad Bilbao, Herraiz & Co, Ruben Lozano Me, Gap Design and Ottomarketer. A total of 26 Media Planning & Buying providers in Spain are ready to help. They serve clients such as Retail, E-commerce, Finance, Marketing, Technology, Healthcare, Digital Marketing, B2C, B2B and Spain. Local internet speeds average 207.9 Mbps, supporting fast development and collaboration. Average local salaries are around $19,018, reflecting market rates.

Average starting budget
$6,500
while min. project budget is $500
based on 26 profiles
Average hourly rate
$68
and starting from $10 / hr
based on 26 profiles
Popular skills
Google AnalyticsFacebookInstagramJavaScriptGoogle AdsLinkedIn AdsGoogle Tag ManagerPhDCSS3Slack
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (26)Social Media Marketing (SMM) (16)Digital Strategy development (15)Web Design (UI/UX) (14)Search Engine Optimization (SEO) (14)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 26 matching agencies

A
Barcelona, Spain

Adpone provides top-notch advertising services and media planning to help businesses reach their target audience. With in-house technology, they offer high-performance solutions for desktop and mobile marketing. Their team shapes goals and takes them to the next level by partnering with key players like Google Ad Manager and Open X. By using header bidding technology or JS tags, Adpone helps publishers maximize income from their inventory. Advertising made easy is their motto, and they strive to make every impression count.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

t2ó I Connect. Convert. Grow. is a digital marketing consultancy specializing in ecommerce businesses. They provide branding, social media marketing, digital strategy development, content marketing, pay per click, conversion optimization, mobile & app marketing, and media planning & buying services to help businesses grow online. By leveraging these services, businesses can increase their online presence, drive website traffic, and boost sales.

team of 26 - 50 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $50k

H
Barcelona, Spain

Herraiz & Co is a leading digital agency that provides innovative design and digital solutions to businesses. With over 25 years of experience, we have helped numerous clients transform their businesses through our expert web design, app designing, branding, digital marketing, advertising, social media marketing, and media planning services.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

Specializing in web design, SEO, and online marketing strategies, GrupoUnetcom helps businesses establish a strong presence on the web. With years of experience, they provide expert services such as branding, advertising, and content marketing to drive customer engagement and increase sales. Their team of experts works closely with clients to understand their unique needs and develop tailored solutions that meet their goals. From digital strategy development to email marketing and media planning, GrupoUnetcom provides comprehensive support to help businesses succeed online.

team of 2 - 10 people

20+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

A seasoned eCommerce agency, Trilogi brings expertise in e-commerce development, business services, web design, digital marketing, social media marketing, and more. By leveraging these strategic solutions, businesses can gain a competitive edge, boost sales, and enhance their online presence. From strategy to tactics, Trilogi crafts tailored marketing campaigns that drive results and foster brand loyalty.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Madrid, Spain

Comunicare es una agencia especializada en marketing digital 360º en Madrid. Nuestra misión es conocer tus necesidades para poder definir una estrategia digital personalizada y ofrecerte los mejores resultados. Tus objetivos son los nuestros. Comunicare persigue el objetivo de solucionar las demandas trazando estrategias de marketing online o planes de acción especificando el mensaje a transmitir y analizando los resultados de búsqueda. También se involucra en otros ámbitos como la distribución, el precio o incluso la definición del productos. Las 4 P´s del marketing.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

Specializing in web design, app designing, branding, graphic design, and video production, Marketing Digital Murcia helps businesses in Murcia elevate their online presence. Their services enable companies to reach new customers, increase brand awareness, and drive sales. With expertise in digital marketing, advertising, SEO, social media marketing, and more, this agency provides comprehensive solutions for businesses looking to succeed in the digital landscape.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

A
El Cuervo de Sevilla, Spain

Agencia INNN creates immersive brand experiences that drive value for clients. By combining innovative design with human-centered approach, the agency helps businesses connect with their audience and achieve their marketing goals. With expertise in business services, web design, app designing, branding, digital marketing, and more, Agencia INNN provides tailored solutions to help clients succeed. From conceptualization to execution, the agency's team of experts works closely with clients to understand their needs and deliver results-driven strategies.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

A
Catarroja, Spain

Expert digital marketing agency specializing in web design, app designing, branding, and more. By leveraging cutting-edge technology and innovative approaches, Alejandro Schintu creates tailored solutions that drive business growth and brand recognition. From UI/UX to social media marketing, the team at Alejandro Schintu crafts distinctive experiences that captivate audiences and surpass expectations.

team of 1 person

10+ years of industry experience

rate $25 - $50 / hr

contact for pricing

1
Madrid, Spain

A tech PR agency in Spain, expert in creating and implementing effective digital and traditional media strategies. The company helps businesses establish and maintain relationships with the media to achieve their objectives. With years of experience, they provide tailored solutions for clients across various industries. Their team of experts specializes in content marketing, PR services, media planning & buying, and more. By working with 121PR, businesses can optimize their ROI, increase brand awareness, and establish themselves as thought leaders in the industry.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

I
Istanbul, Turkey

Inbound Marketing Agency specializes in tailored analytics solutions, helping businesses identify opportunities and plan next steps. By combining sophisticated analytics implementations with digital marketing expertise, they enable clients to make data-driven decisions and drive growth. Inbound's team provides guidance on optimizing website and mobile app user experiences, improving email marketing strategies, and leveraging machine learning for actionable insights.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

W
Córdoba, Spain

Weeduu transforms businesses through its expertise in e-commerce development, web design, graphic design, search engine optimization, social media marketing, pay per click, and more. By applying the latest technologies to client needs, Weeduu helps businesses become more efficient, effective, and customer-focused. This enables them to deliver better services and drive sales growth. With a team of digital experts, Weeduu has helped numerous companies across various industries achieve success through its 360-degree transformation approach.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

T
Palma, Spain

THE GIST PEOPLE SL provides expert digital marketing and business solutions to help companies grow online. Their services include web design, UI/UX, app designing, branding, search engine optimization, digital strategy development, content marketing, marketing strategy, media planning & buying. By leveraging their expertise in these areas, businesses can improve their online presence, increase reach, and drive sales. With a focus on customer-oriented approach and innovative techniques, THE GIST PEOPLE SL helps companies adapt to changing trends and become leaders in innovation. Their mission is to meet and exceed client goals through professional, innovative, and creative marketing services.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $10k

R
Villarrobledo, Spain

Ruben Lozano Me is a full-service growth marketing agency specializing in transforming startups through data-driven strategies. Their team of experts offers a wide range of services, including advertising, digital strategy development, pay-per-click management, and conversion optimization. By leveraging these services, startups can increase their online presence, drive more traffic to their website, and ultimately boost sales. With expertise in Google Ads, LinkedIn Ads, Twitter Ads, and other marketing channels, Ruben Lozano Me helps startups navigate the complex world of digital marketing. Whether it's optimizing conversion rates, managing customer acquisition costs, or creating personalized email marketing campaigns, Ruben Lozano Me provides tailored solutions to meet the unique needs of each startup client.

team of 1 person

7 years of industry experience

rate $50 - $75 / hr

min project budget $5k

W
Montevideo, Uruguay

Wasabi Digital crafts bespoke digital communication strategies to bridge gaps between brands and their audience. Their transparent and positive approach fosters diverse connections that sum up to meaningful relationships. By embracing change, they empower clients to stay ahead of the curve. Through a culture of continuous learning and improvement, Wasabi Digital creates engaging experiences that drive real results. They work in harmony with clients to achieve shared goals, always keeping their focus on what matters most - delivering exceptional outcomes.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

O
Madrid, Spain

Ottomarketer is a leading digital marketing agency specializing in growth hacking, search engine optimization, and social media marketing. Their team of experts helps businesses accelerate their growth with personalized strategies, optimized budgets, and data-driven insights. With years of experience in developing effective plans and campaigns, Ottomarketer ensures that clients achieve maximum ROI. From e-commerce to services-based industries, Ottomarketer provides tailored solutions for all digital marketing needs.

team of 2 - 10 people

7 years of industry experience

rate $25 - $50 / hr

min project budget $1k

T
Barcelona, Spain

The Value Factory SL is a renowned digital marketing agency that provides a comprehensive range of services to help businesses thrive online. With expertise in web design, graphic design, logo design, search engine optimization, social media marketing, email marketing, and more, they help clients acquire new customers and build a considerable base of users interested in their products. Their team optimizes content, creates communication strategies, and strengthens brand identity for all traffic sources involved. By focusing on conversions and scalable processes, they turn brand ideas into value. The Value Factory SL is the perfect choice for retaining users and returning them to your site, making it an ideal partner for businesses looking to succeed in today's digital landscape.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

P
Málaga, Spain

At PR360, they help businesses thrive in the digital landscape. Their team of experts offers a comprehensive range of services, including web design and UI/UX, branding, video production, digital marketing, advertising, SEO, social media marketing, digital strategy development, content marketing, pay per click, marketing strategy, email marketing, PR services, conversion optimization, market research, mobile & app marketing, and media planning & buying. By leveraging these services, businesses can enhance their online presence, drive website traffic, generate leads, and ultimately increase revenue. With PR360, clients can expect innovative solutions that meet their unique needs and goals.

team of 2 - 10 people

7 years of industry experience

rate $200 - $300 / hr

min project budget $5k

E
El Cuervo de Sevilla, Spain

Specializing in Marketing Strategy and Media Planning & Buying, Eferson Projects S.L. converts events into unforgettable experiences with over 10 years of expertise. With a team of professionals boasting more than 30 years of experience in event production and spectacle, they guarantee solvency for any new project. The company offers a wide range of services, including Production 360°, Audiovisuales, Espectáculos, Exposiciones, and full-service event planning. By partnering with Eferson Projects S.L., clients can benefit from exceptional results and a seamless production process. Their expertise in creating engaging events has earned them a reputation as the perfect partner for events of any kind.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

At Contraste Agencia de Publicidad Bilbao, we believe that great design is the key to success. With a passion for creating memorable experiences and a team of experts in graphic design, advertising, media planning & buying, we help our clients achieve their goals through innovative and effective campaigns.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

G
Fuengirola, Spain

Gap Design provides comprehensive branding, graphic design, print design, and advertising services to help businesses establish a strong online presence. Their team of experts offers event marketing, media planning & buying, and direct marketing solutions that drive results. With years of experience in creating unique ideas, designing memorable experiences, and producing high-quality content, Gap Design helps clients achieve their business goals. By leveraging insights, designing engaging spaces, and utilizing various channels to reach target audiences, Gap Design ensures effective communication and measurable outcomes. Whether it's developing a marketing strategy or launching a new product, Gap Design has the expertise to make it happen.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

F
València d'Àneu, Spain

Fruzzel is a leading digital agency that helps businesses create and implement effective digital strategies. With expertise in web design, UI/UX, digital strategy development, marketing strategy, email marketing, media planning & buying, Fruzzel enables clients to reach their target audience and achieve their online goals. By leveraging the latest technologies and trends, Fruzzel's team of experts crafts unique digital experiences that drive real results. From concept to launch, Fruzzel provides comprehensive services that cater to the evolving needs of businesses in today's fast-paced digital landscape.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

W
Barcelona, Spain

We Are Crudo crafts innovative digital solutions to help businesses thrive in the ever-evolving tech landscape. With expertise in web and software development, mobile app development, e-commerce development, big data & BI, testing services, virtual reality / augmented reality development (AR/VR), IoT development, IT services & consulting, business services, design, web design (UI/UX), app designing (UI/UX), branding, graphic design, video production, logo design, product design, packaging design, advertising, search engine optimization (SEO), social media marketing (SMM), digital strategy development, content marketing, pay per click, marketing strategy, email marketing, conversion optimization, market research, mobile & app marketing, media planning & buying, they deliver tailored solutions to meet clients' specific needs.

team of 2 - 10 people

9 years of industry experience

rate $25 - $50 / hr

min project budget $1k

G
Barcelona, Spain

Gablons Public Relations offers a comprehensive range of services to help businesses achieve their communication goals. Their Social Media Marketing expertise helps clients increase brand awareness and engage with their audience effectively. The company's PR services provide strategic guidance on media relations, crisis communications, and reputation management. Event Marketing services help organizations connect with their target audience in a meaningful way. Additionally, Gablons Public Relations provides Media Planning & Buying solutions to optimize advertising campaigns and reach the desired demographic. By leveraging these services, clients can improve their brand image, increase customer engagement, and drive business growth.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

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Digital agency industry and ecosystem review in Spain

The digital agency sector in Spain has experienced significant growth over recent years, driven by increased investment in digital marketing, e-commerce expansion, and technological advancements. As Spanish businesses aim to remain competitive, digital agencies have become essential partners, offering solutions in web development, digital marketing, social media management, SEO, and content creation.

Key statistics and trends

Spain's digital advertising market reached approximately €4.5 billion in 2022, demonstrating an annual growth rate of over 7%. Digital marketing remains the fastest-growing sector within the advertising industry, representing around 52% of the total advertising spend. Social media marketing, search engine optimization (SEO), and paid search campaigns are priority segments, with roughly 84% of Spanish businesses actively investing in these areas.

In addition, the increasing prevalence of mobile devices has amplified the focus on mobile-first strategies. Spain has a smartphone penetration rate of about 93%, making mobile optimization and app development major trends among digital agencies.

Challenges and opportunities in the market

Despite promising growth, the Spanish digital agency industry faces notable challenges:

  • Talent shortage: The rapid expansion of digital services has outpaced the availability of skilled professionals, increasing competition for qualified talent.
  • Price sensitivity: Small and medium-sized enterprises (SMEs), which constitute over 95% of Spain's business landscape, often have limited budgets, pressuring agencies to provide cost-effective solutions.

However, these challenges also present opportunities. Growing sectors such as e-commerce—which increased by 25% during 2020-2022—and digital transformation initiatives offer significant potential for agencies that can deliver tailored, innovative solutions. Agencies focusing on emerging technologies like artificial intelligence, data analytics, and user experience design will likely find considerable market advantage.

Overall, the digital agency ecosystem in Spain is dynamic, highly competitive, and full of opportunities for those who can adapt quickly to market demands and technological advancements.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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