Your search found 8 companies in Madrid, Spain offering Media Planning & Buying services!

Leading agencies include Ottomarketer, TeamNOBOX, Trilogi - The eCommerce Agency, Wasabi Digital and Gablons Public Relations. A total of 8 Media Planning & Buying providers in Madrid, Spain are ready to help. They serve clients such as E-commerce, B2C, B2B, Salud, Startup, Finanzas, Branding, Marketing, Educación and Multi-Channel. Local internet speeds average 207.9 Mbps, supporting fast development and collaboration. Population of Madrid, Spain is 3,280,782. Average local salaries are around $19,018, reflecting market rates.

Average starting budget
$13,250
while min. project budget is $500
based on 8 profiles
Average hourly rate
$59
and starting from $25 / hr
based on 8 profiles
Popular skills
Google AnalyticsTwitterLinkedInFacebookSEO ToolsInstagramSEO optimizationSAP Business Oneresponsive designsGoogle Tag Manager
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (8)Social Media Marketing (SMM) (6)Digital Strategy development (6)Branding (4)Content Marketing (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 8 matching agencies

t2ó I Connect. Convert. Grow. is a digital marketing consultancy specializing in ecommerce businesses. They provide branding, social media marketing, digital strategy development, content marketing, pay per click, conversion optimization, mobile & app marketing, and media planning & buying services to help businesses grow online. By leveraging these services, businesses can increase their online presence, drive website traffic, and boost sales.

team of 26 - 50 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $50k

A seasoned eCommerce agency, Trilogi brings expertise in e-commerce development, business services, web design, digital marketing, social media marketing, and more. By leveraging these strategic solutions, businesses can gain a competitive edge, boost sales, and enhance their online presence. From strategy to tactics, Trilogi crafts tailored marketing campaigns that drive results and foster brand loyalty.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Madrid, Spain

Comunicare es una agencia especializada en marketing digital 360º en Madrid. Nuestra misión es conocer tus necesidades para poder definir una estrategia digital personalizada y ofrecerte los mejores resultados. Tus objetivos son los nuestros. Comunicare persigue el objetivo de solucionar las demandas trazando estrategias de marketing online o planes de acción especificando el mensaje a transmitir y analizando los resultados de búsqueda. También se involucra en otros ámbitos como la distribución, el precio o incluso la definición del productos. Las 4 P´s del marketing.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

1
Madrid, Spain

A tech PR agency in Spain, expert in creating and implementing effective digital and traditional media strategies. The company helps businesses establish and maintain relationships with the media to achieve their objectives. With years of experience, they provide tailored solutions for clients across various industries. Their team of experts specializes in content marketing, PR services, media planning & buying, and more. By working with 121PR, businesses can optimize their ROI, increase brand awareness, and establish themselves as thought leaders in the industry.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

W
Montevideo, Uruguay

Wasabi Digital crafts bespoke digital communication strategies to bridge gaps between brands and their audience. Their transparent and positive approach fosters diverse connections that sum up to meaningful relationships. By embracing change, they empower clients to stay ahead of the curve. Through a culture of continuous learning and improvement, Wasabi Digital creates engaging experiences that drive real results. They work in harmony with clients to achieve shared goals, always keeping their focus on what matters most - delivering exceptional outcomes.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

O
Madrid, Spain

Ottomarketer is a leading digital marketing agency specializing in growth hacking, search engine optimization, and social media marketing. Their team of experts helps businesses accelerate their growth with personalized strategies, optimized budgets, and data-driven insights. With years of experience in developing effective plans and campaigns, Ottomarketer ensures that clients achieve maximum ROI. From e-commerce to services-based industries, Ottomarketer provides tailored solutions for all digital marketing needs.

team of 2 - 10 people

7 years of industry experience

rate $25 - $50 / hr

min project budget $1k

G
Barcelona, Spain

Gablons Public Relations offers a comprehensive range of services to help businesses achieve their communication goals. Their Social Media Marketing expertise helps clients increase brand awareness and engage with their audience effectively. The company's PR services provide strategic guidance on media relations, crisis communications, and reputation management. Event Marketing services help organizations connect with their target audience in a meaningful way. Additionally, Gablons Public Relations provides Media Planning & Buying solutions to optimize advertising campaigns and reach the desired demographic. By leveraging these services, clients can improve their brand image, increase customer engagement, and drive business growth.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

T
Madrid, Spain

TeamNOBOX helps startups achieve remarkable growth by providing expert digital strategy, branding, SEO, and content marketing services. Their team of experts analyzes market trends and client needs to create tailored plans that drive conversions, boost brand visibility, and increase revenue. With a focus on innovation and creativity, TeamNOBOX empowers startups to overcome challenges and reach their full potential.

team of 2 - 10 people

4 years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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