BEHKO Group | Case Study by Colophon New Media

Web & Software Development

BEHKO Group

BEHKO Group came to Colophon New Media as part of its rebranding efforts. With a new leadership team in place, the organization was ready to open a new chapter following its acquisition. BEHKO — a styled portmanteau of the new partners’ names — honors the craftsmanship and legacy of the company’s prior brand while leading the organization into a new and exciting future. Colophon was proud to support the rebrand as BEHKO’s website partner, creating a new website aligned with the refreshed logo, color palette, and branding guidelines.

What was the main challenge in this project?

The BEHKO rebrand launch had a tight timeline, requiring the new website to go live in sync with the public unveiling of the brand. Unlike typical projects that follow Colophon’s Three‑Phase Development Process, this engagement demanded an accelerated schedule without sacrificing design quality or technical precision. The goal was to reskin the existing WordPress framework while adding fresh content to tell the BEHKO story — preserving legacy context where valuable and aligning fully with new brand standards.

What was your solution or approach?

The result is a sleek, visually cohesive website that celebrates BEHKO’s new brand identity while honoring its legacy. The refreshed design — built in the new blue‑and‑steel palette — effectively communicates both continuity and evolution. Customers and partners can now clearly understand the company’s vision for the future. The project highlights Colophon’s ability to adapt to non‑standard timelines while maintaining quality and precision. With the new site live, BEHKO is positioned to grow its brand presence across the Southeast with confidence. Explore more Colophon projects: – Structures | Alair Case Study – H2 Builders Case Study – SouthCon Building Group Case Study – Colophon Portfolio