Case Study: Website Design for Kraftmaid Poly Furniture

Web & Software Development

Client: Kraftmaid Poly Furniture Industry: Outdoor Living & Furniture Services Provided: Website Design, SEO, Product Catalog Setup, Content Strategy Overview Kraftmaid Poly Furniture specializes in high-quality, durable outdoor furniture designed to bring style and comfort to outdoor spaces. From classic Adirondack chairs to stunning Tiki huts, their products create relaxing outdoor retreats that invite you to unwind and enjoy the beauty of nature. Prior to working with Nick France Design, Kraftmaid Poly Furniture had no dedicated website. Their product information lived as a section of their sod company’s site, limiting their ability to grow, communicate with customers, and stand out in the outdoor living industry. They needed a standalone web presence that showcased their unique offerings and reflected their brand personality.

What was the main challenge in this project?

The Challenge: No Standalone Website: Product details and company information were buried on an unrelated website, making it difficult for potential customers to find or navigate. Lack of Visual Showcase: They had no platform to showcase their beautifully crafted Tiki huts and furniture in a compelling way. Limited Branding: The online experience didn’t reflect the relaxing, tropical vibe their products were intended to create. No Built-In SEO or Lead Generation Strategy

What was your solution or approach?

Our Solution: A Fresh, Fully Custom Website Designed and developed a visually engaging, mobile-friendly website to feature their full line of poly furniture and signature Tiki huts. Integrated high-resolution images and a clean, tropical-inspired aesthetic to match the outdoor paradise theme. Product Showcase & User Experience Built intuitive navigation and category filters so customers can easily browse furniture by type and style. Highlighted key product features such as weather resistance, sustainability, and customization options. SEO & Local Optimization Created keyword-optimized content for better visibility in local and regional searches. Structured content for high performance across search engines, including metadata, alt tags, and heading hierarchy. Customer-Focused Content Included FAQs, warranty info, and product care tips to support buyers at every stage of their journey. Added lead capture forms and a contact page to drive inquiries and sales.

What was the outcome or impact for the client?

The Results: Professional Online Presence: Kraftmaid Poly Furniture now has a website that reflects the quality and personality of their products. Improved Discoverability: Local SEO improvements have increased online visibility for outdoor furniture and Tiki huts in their area. Sales & Engagement: With a clean catalog, better imagery, and clear calls to action, the new site provides a stronger path from interest to sale. This new website positions Kraftmaid Poly Furniture as a leader in the outdoor living space—and provides customers with the peaceful, paradise-like experience they’re looking for.