What was your solution or approach?
Our redesign process unfolded in several stages:
1. Audit of the existing site.
We analyzed the target audience in groups and identified the gaps:
- For teenagers, the site had too much text and overly complex gradient shades (given their age-related color perception).
- For creators, there were no answers to key questions encouraging engagement (e.g., platform dev tools, community details, roadmap) and limited in-game visuals.
2. Enhanced registration for the Alpha version We focused on making the registration steps as simple and clear as possible for users.
Technical highlights:
- The website needed to function as a template, allowing future development and the addition of new blocks via the admin panel without involving developers.
- The registration form was custom-built to comply with GDPR policies.