Building the brand from scratch We mixed the seriousness of finance with youthful energy. A handwritten logo shows live conversation and the fast path from a napkin sketch to an MVP. Every letter is unique, highlighting creativity. The client's team also wanted a dark background. Grunge-style graphics fit the mood perfectly. Bright gradients on black hint at pulsing energy, and the shifts add motion. Cards and bento-style blocks are common in start-ups, but we gave them an unusual shape. The wavy border around the four main sections draws the eye to our step-by-step story about how easy investing is with Studio23. Storytelling without the boring bits The landing page feels like a friendly chat, not a lecture. We split it into four key sections: deal Selection, platform, community, membership and spotlight them up front so readers get the idea fast. Fonts A restrained grotesque paired with micro-details like square brackets and thin lines keeps the tech vibe. The “mandarin on dark” palette is bright, high-contrast, and expressive. We highlight keywords in every paragraph because Zoomers stay focused for only eight seconds and we need to get the message across quickly.