The campaign had to be both cost-effective and deliver measurable results within a $560 February budget. The team needed to reach as many potential customers as possible while maintaining precise audience targeting to maximize conversion potential. There was also a risk of audience fatigue — without proper segmentation and retargeting, repeated ad exposure could reduce engagement rates over time.

The team implemented a structured Meta Ads strategy built around four pillars: audience segmentation (two campaigns — one for specific/high-intent users and one for broader prospects), creative optimization (high-quality graphics with benefit-driven messaging), hyper-local targeting (ads shown only within a 20-mile radius of Los Alamitos, California, to users aged 25–60 with interests in skincare, wellness, and beauty), and retargeting (re-engaging website visitors and Facebook/Instagram page engagers from the past 150 days).

The campaign reached approximately 91,476 people, generated over 1,000 landing page views, and maintained consistent engagement throughout February — all without exceeding the $560 budget (approximately $20/day).