SouthCon Building Group | Case Study by Colophon New Media

Web & Software Development

SouthCon Building Group

Colophon’s latest successful project is the new online home of renowned full-service general contractor SouthCon Building Group. Remember when we laid out the keys to a great custom homebuilder website back in February? You don’t have to answer that, but that post — which is conveniently available right here, just in case you need to jog your memory — is relevant to this project because the new SouthCon Building Group website effectively checks each of the boxes required of a top-notch site for a custom home builder. The result of this two-year project is an outstanding, comprehensive website worthy of Mount Pleasant-based SouthCon, which has won one award after another for its exceptional work in commercial, industrial, retail, and institutional construction in South Carolina, North Carolina and Georgia. Speaking of which, click here to see the growing list of national accolades that SouthCon has piled up over the years. There are plenty of other features of this site that are worth boasting about, but for now, the best way for you to appreciate the new SouthCon Building Group website is one click away.

What was the main challenge in this project?

Given SouthCon’s MO, it should come as no surprise that the company demanded a detailed, comprehensive website to showcase everything it offers. Over the course of two-plus years, SouthCon and the Colophon team led by Digital Content Coordinator Vinicius Coelho carried out more than 500 edits to produce the exact website that SouthCon needed. Attention to detail is always crucial on websites of this scale, and this project was no different. Extensive time and effort went into incorporating the stunning hero video that welcomes visitors to the homepage. This site also boasts one of the best, most thorough portfolio pages you’ll see for a construction firm — just navigate to the easy-to-find Projects page to check out the detailed photo galleries showcasing all of SouthCon’s impressive work.

What was your solution or approach?

Colophon’s trusted three-phrase web development procces was integral to this project’s success. The company had to juggle a long list of tasks to meet every deadline while completing a project of this magnitude. As usual, organization and constant, thorough communication both played a huge role in the success of this massive — but still mobile-friendly and easy-to-navigate — website.

What was the outcome or impact for the client?

At this point, we’re running out of ways to suggest you check out the finished product. So, let’s wrap this up by reiterating a few of our favorite features of this site: The Expertise page provides all that a prospective customer could possibly ask for in an easily digestible layout, with details on pre-construction, construction, budget estimates, quality assurance, design consulting and much more, all available via handy dropdowns. SouthCon Building Group’s Project page deserves to be mentioned for a second time here, as it perfectly embodies what we mean when we encourage businesses to make sure their website prioritizes showing over telling when it comes to what they provide for their customers. Additional details about SouthCon’s company history — including all the awards it has earned — latest news and how to contact the company are all easy to find thanks to the outstanding design of the website.