FULL STRATEGIC PROJECT SUPPORT CREATED A MARKET-LEADING WEBSITE As a full project service, NXT strategised the results of commissioned research to understand and evaluate the emotional decision-making process online. The team also evaluated the issues outlined in the brief within the Discovery process. The creative approach focused on compelling student-related imagery and stories. Content was stripped back to include only key engaging elements, concentrating on this theme and amplifying the 'passion and vibe' of the FRA through leading creatives inspired by the brand and the students themselves. Technical Features Full project strategy and research collaboration Animation and UX strategy Mobile optimisation delivery CMS version and usability upgrade Dynamics 365 CRM Integration Microsite and landing page development Application tracking Azure tenant management Native iOS & Android App integration Quarterly strategic consultancy reviews Security and performance audits

UMBRACO WEBSITE BUILT TO SUPPORT BUSINESS PERFORMANCE and REPORTING Bespoke front-end template experience with block-builder modules to create customised templates from all creative styles Updated, optimised and secure version of Umbraco CMS build in .NET Core / C# / MVC and bespoke API services Integration of Martech tools to support on-going site optimisation, engagement and improvements as part of our long terms site strategy goals Integration of application forms with Dynamics 365 CRM Upgraded the clients Azure Tenant to ensure full access to logging, alerts, security centre and optimisations for performance and cost spends Reporting of tracking and application performance Slick user experience for all users with mobile strategy