Digital Marketing
Web analytics audit for Consumer electronics brand
What was your solution or approach?
- Working simultaneously with Ukrainian and Belarusian offices.
- Performing analytics customization and set-up, including an ecommerce module.
- Dashboards created for user activity analysis in different breakdowns: content marketing, ecommerce.
- Conversion rate optimized.
- Providing analytical support of 8+ national promotional campaigns.
- Providing regional analytical support of promo activities.
- Controlling the Client’s advertising agencies.
- Advertising in Google Ads (Search and Shopping) and social network (dynamic product retargeting) for shop.lenovo.by.
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