Explore 9 companies in Baltimore, United States providing Media Planning & Buying services!

Leading companies include Gigawatt Group, Pinnacle Communications, R2integrated, Ainsley & Co. and Vitamin. A total of 9 Media Planning & Buying providers in Baltimore, United States are ready to help. They serve clients such as Media, Marketing, PR, Digital, Technology, Nonprofits, Non-Profit, Homeowners, Healthcare and For-Profit. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Baltimore, United States is 585,708. Average local salaries are around $80,116, reflecting market rates.

R
Baltimore, United States

A digital experience agency creates solutions that connect and accelerate customer experiences to drive impact. By combining data, insights, and technology with creative design, they drive engaging and high-impact digital experiences. Services include web & software development, web design, app designing, branding, digital marketing, SEO, and more. These services benefit businesses by meeting and exceeding customer expectations, driving awareness, nurturing relationships, and accelerating business results.

team of 26 - 50 people

20+ years of industry experience

rate $150 - $200 / hr

contact for pricing

V
Baltimore, United States

Vitamin is an agency of visual storytellers, web architects, and tailors of the brand. For 20 years and counting, they have made it their business to help clients expand theirs. They deliver practical imagination on budget and on time, creating intuitive user experiences, content strategy, and impactful lead generation to nourish a brand's growth and deliver an effective return on investment.

team of 2 - 10 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

L
Arlington, United States

LMO is a leading creative agency that provides a wide range of services to help businesses succeed. With expertise in branding, print design, advertising, SEO, social media marketing, content marketing, pay-per-click, marketing strategy, PR services, media planning & buying, LMO helps clients shape their brands, inform behavior, and drive results. By leveraging targeted media, PR & communications, social media, and other innovative approaches, LMO delivers success in various industries, including advertising, marketing, and more. Through its commitment to excellence and customer satisfaction, LMO has established itself as a trusted partner for businesses seeking creative solutions.

team of 26 - 50 people

30+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

A
Baltimore, United States

Ainsley & Co. provides comprehensive marketing solutions to drive business growth. The company offers web and software development, video production, digital marketing, advertising, digital strategy development, marketing strategy, media planning and buying, and more. By leveraging these services, businesses can increase leads, sales, revenue, and online reputation. Ainsley & Co.'s expertise in building websites, creating videos, and launching ad campaigns helps organizations tell compelling stories that matter to their target audience.

team of 2 - 10 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

G
Washington, United States

Gigawatt Group is a creative marketing agency that specializes in marketing strategy, branding, content marketing, and website design & development. By bringing strategies to life with beautiful design and engaging video content, they connect with customers on various platforms. With an award-winning approach, their FourCORE method targets audiences effectively. Custom-designed sites and applications for WordPress, Webflow, Squarespace, and more are part of their services. This agency provides benefits such as enhanced brand identity, improved online presence, and increased customer engagement.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

G
Baltimore, United States

GKV is a leading agency that brings a passion for innovation and strategic thinking to every communications platform. With expertise in Web Design, Branding, Video Production, Digital Marketing, Advertising, Social Media Marketing, Digital Strategy development, Marketing Strategy, and Media Planning & Buying, GKV helps brands stand out in today's fast-paced market. By providing a range of services that cater to the needs of different industries, including Consumer Packaged Goods, Health Care & Insurance, Retail & Consumer Services, and more, GKV empowers its clients to find their unique voice and connect with their target audience effectively. The agency's team of experts is committed to delivering exceptional results that drive business growth and brand success.

team of 26 - 50 people

40+ years of industry experience

rate $150 - $200 / hr

min project budget $100k

A
Baltimore, United States

Abel Communications is a full-service marketing agency that delivers innovative solutions to elevate brands. By combining public relations, digital marketing, and creative services, they help businesses start conversations, turn heads, and establish thought leadership. Their team of experts provides strategic partnerships, media relations, social & digital expertise, research-driven brand messaging, and outstanding execution. With a focus on delivering results that matter, Abel Communications partners with clients to drive meaningful impact. By leveraging their unique blend of creativity and strategy, businesses can achieve their goals and stand out in a crowded market.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

P
Baltimore, United States

Pinnacle Communications is a full-service advertising and marketing agency that specializes in public health. They apply marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live. With expertise in using the science of behavior change, they develop custom campaigns informed by audience insights and the latest research. Pinnacle Communications produces measurable results with a range of services including Marketing, Social Marketing, Advertising, Strategy, Research, Media Planning, Media Buying, Creative Development, Print, Television, Radio, Web, Outdoor, Collateral, Brand Development, Search Engine Optimization, Social Media, Pay-Per-Click Campaigns, Public Relations, Annual Reports, Newsletters. By utilizing these services, government agencies and nonprofits can create positive change in the communities they serve.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Baltimore, United States

Clapp 360 Communications offers a comprehensive suite of services to help agencies grow their business. Their services include web design, branding, graphic design, digital marketing, advertising, social media marketing, PR services, and media planning & buying. These services can benefit clients by creating a strong online presence, increasing brand awareness, driving website traffic, generating leads, and boosting conversions. With Clapp 360's expertise, agencies can achieve their goals and succeed in the industry.

team of 2 - 10 people

20+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

Tips for Hiring Media Planning & Buying Agencies in Baltimore

Expert guidance to help you find the perfect Media Planning & Buying agency partner for your project in Baltimore from 9 available options

Define Your Goals

Before contacting Media Planning & Buying agencies in Baltimore, clearly define your project goals, target audience, budget range, and timeline. This helps agencies provide accurate quotes and ensures better project outcomes.

Check Team Expertise

Look for agencies with proven expertise in your industry and the specific Media Planning & Buying services you need. Review their team credentials, certifications, and past work to ensure they can deliver quality results.

Review Case Studies

Examine detailed case studies and portfolios to understand how agencies approach projects similar to yours. Look for measurable results, creative solutions, and evidence of successful client relationships.

Compare Value, Not Just Price

While budget is important, focus on value rather than just the lowest price. Consider the agency's experience, quality of work, support level, and long-term partnership potential when making your decision.

Understand the Process

Ask potential agencies about their project management process, communication methods, revision cycles, and timeline expectations. A clear process indicates professionalism and helps avoid misunderstandings.

Request References

Don't hesitate to ask for client references and contact them directly. Speaking with previous clients provides valuable insights into the agency's work quality, communication style, and reliability.

Market Insights for Media Planning & Buying Services in Baltimore

Understand the current market landscape, pricing trends, and opportunities for your project

Moderate availability
9

Market Size

Media Planning & Buying agencies in Baltimore

Market standard
$23,333

Average Budget

Typical project investment

Competitive rates
$161/hr

Hourly Rate

Standard hourly pricing

Growing market
High

Demand

Media Planning & Buying services demand

Current Market Trends
  • Media Planning & Buying services are experiencing high demand in Baltimore
  • Remote collaboration has become the new standard
  • Agencies are focusing on specialized expertise
  • AI and automation are reshaping service delivery
  • Data-driven strategies are becoming essential
  • Mobile-first approaches dominate new projects
Top Skills in Demand

Most requested skills for Media Planning & Buying projects in Baltimore:

HTML5Mobile AppsDirect MailCopywritingWebsite DesignTradeshow SupportWordPress SolutionsPaid Search MarketingLinkedIn Ad CampaignsAdobe Experience Cloud
Regional Advantages in Baltimore
Local Market Knowledge
Deep understanding of Baltimore business culture and customer preferences
Time Zone Alignment
Real-time collaboration and faster response times
Face-to-Face Meetings
Option for in-person collaboration when needed

Frequently Asked Questions

Common questions about finding and working with Media Planning & Buying agencies in Baltimore (9 available)

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