Best Media Planning and Buying Agencies in Boston, United States

Expert media buying that delivers results.

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Found 35 matching agencies

C
Credfino
Transformative Growth for Accounting Firms

🇺🇸

10+

0+ usd / hr

5 years

0+ usd

P
Polvora Advertising
Explosive marketing in action

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2+

0+ usd / hr

23 years

0+ usd

B
Boston Marketing Co.
Expert marketing solutions for online growth

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2+

25+ usd / hr

2 years

1000+ usd

P
Pure Communications
Expert communications solutions for business success 📢

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10+

100+ usd / hr

21 years

10000+ usd

T
Ten Feet Tall
Make you feel proud with effective branding solutions

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10+

150+ usd / hr

39 years

25000+ usd

P
Pixability
YouTube and CTV Data and Media Solutions Expert

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50+

0+ usd / hr

17 years

0+ usd

H
Holland Mark
Resourcefully yours, your marketing partner.

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10+

150+ usd / hr

19 years

10000+ usd

A
Allen & Gerritsen
Transforming brands through integrated creative solutions

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50+

150+ usd / hr

40 years

10000+ usd

D
Decibel Media
Amplify your message for results

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10+

0+ usd / hr

11 years

0+ usd

N
Nova Marketing
Transforming Brands, One Story at a Time 💡

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50+

0+ usd / hr

33 years

0+ usd

M
MullenLowe U.S.
New World. Same Energy.

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250+

100+ usd / hr

55 years

10000+ usd

c
cultivate+
Empowering womxn to unlock their fullest potential.

🇺🇸

2+

0+ usd / hr

12 years

0+ usd

L
Lone Beacon
Full-Service Digital Marketing for Financial Advisors

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10+

0+ usd / hr

13 years

0+ usd

V
Vault Advertising
Elevate Your Business with Compelling Ads and Messages 📈

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2+

0+ usd / hr

8 years

0+ usd

P
PGR Media
Expert boutique media agency for high-performing brands

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50+

150+ usd / hr

39 years

10000+ usd

O
OpenHuddle
Raising standards in healthcare media expertise

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2+

0+ usd / hr

5 years

1000+ usd

N
Norbella
Growing businesses through strategic media campaigns 📈

🇺🇸

10+

150+ usd / hr

16 years

10000+ usd

W
Waverider Communications
Empowering Brands through Innovative Storytelling 📺

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2+

0+ usd / hr

13 years

0+ usd

W
Wallwork Curry McKenna
Bringing Brands to Life Through Digital Excellence

🇺🇸

10+

0+ usd / hr

0 years

1000+ usd

B
Black Math
Transforming businesses through innovative design and technology

🇺🇸

10+

150+ usd / hr

13 years

10000+ usd

S
Stark / Raving Branding + Digital Marketing
Drive next-level engagement through business strategy and creativity.

🇺🇸

10+

200+ usd / hr

9 years

25000+ usd

B
Bane Digital
Transform Your B2B Strategy with Unparalleled Expertise in Digital Growth and Innovation

🇺🇸

2+

300+ usd / hr

7 years

1000+ usd

S
Small Army
Elevating brand stories through meaningful relationships

🇺🇸

50+

150+ usd / hr

23 years

10000+ usd

G
Getfused
Unlock your creative possibilities with Getfused

🇺🇸

10+

0+ usd / hr

29 years

0+ usd

P
PriMedia, Inc.
Energize Your Business with Creative Solutions

🇺🇸

10+

0+ usd / hr

32 years

0+ usd

T
The Boston Group
Making innovation brands come alive through effective communication and humanization.

🇺🇸

10+

150+ usd / hr

31 years

1000+ usd

T
The Fantastical
Where magic meets reality, creativity meets agility

🇺🇸

10+

150+ usd / hr

13 years

25000+ usd

G
GYK Antler
Creative Solutions for Your Business

🇺🇸

50+

0+ usd / hr

50 years

50000+ usd

B
Boston Logic
Simplifying Every Piece of Your Business

🇺🇸

50+

150+ usd / hr

21 years

10000+ usd

P
Primacy
Transforming experiences for a better tomorrow

🇺🇸

50+

0+ usd / hr

31 years

0+ usd

C
Connelly Partners
Defying the ordinary, one campaign at a time 🎯

🇺🇸

50+

0+ usd / hr

26 years

100000+ usd

H
Havas Edge
Building Relationships & Results

🇺🇸

50+

150+ usd / hr

0 years

0+ usd

D
Digilant
Unlocking data-driven solutions for digital marketing growth

🇺🇸

50+

0+ usd / hr

16 years

10000+ usd

O
Overdrive Interactive
Visualize and optimize your customer journey for maximum impact

🇺🇸

50+

25+ usd / hr

24 years

1000+ usd

T
Tandem Marketing + Consulting
Transforming B2B marketing strategies for European scale-ups

🇺🇸

2+

100+ usd / hr

13 years

5000+ usd

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What Is Media Planning and Buying?

Media planning and buying involves strategizing and purchasing advertising space across channels to reach the right audience efficiently. Agencies evaluate demographics, budgets, and platforms to design campaigns that maximize impact. In Boston, United States, 35 agencies specialize in crafting data-driven media strategies tailored to local markets.


Why Is Media Planning Essential for Your Campaign?

Effective media planning ensures your advertising budget targets the most relevant audiences at the best times and places. This leads to higher engagement and conversion rates, minimizing wasted spend. Pricing typically starts at $10 per hour, reflecting expert strategy and execution.


Who Needs Media Planning and Buying Services?

Brands, startups, and agencies across industries such as Retail, Entertainment, Technology, Healthcare and Finance benefit from professional media planning. Agencies in Boston, United States bring localized expertise to align campaigns with regional consumer behavior and media consumption.


Core Components of Media Planning

Media planning includes audience analysis, channel selection, budget allocation, scheduling, and performance forecasting. Agencies blend traditional (TV, radio, print) and digital (social, search, programmatic) channels to maximize reach and ROI.


How Media Buying Works

Media buying is the negotiation and purchase of ad inventory. Skilled buyers secure premium placements at competitive prices, monitor campaign delivery, and optimize to ensure goals are met efficiently.


Typical Project Duration and Costs

Media planning and buying projects vary widely but often last from 1 to 6 months per campaign cycle. Budgets usually start at $500. Local agencies in Boston, United States may offer better rates and insight into regional media landscapes.


Digital vs Traditional Media Buying

Digital media buying offers granular targeting and real-time optimization, while traditional channels provide broad brand awareness. Agencies balance both approaches based on campaign goals and audience preferences.


Programmatic Media Buying Explained

Programmatic buying automates ad purchases using AI and real-time bidding, enabling efficient targeting and budget use. Agencies leverage programmatic platforms to optimize ad spend and improve campaign performance.


Measuring Success in Media Planning and Buying

Key metrics include impressions, reach, click-through rates, conversions, and ROI. Agencies provide transparent reporting and actionable insights to continuously improve campaigns.


Choosing the Right Media Planning and Buying Agency

Look for proven experience, industry knowledge, transparent pricing starting at $10, and strong client communication. Working with agencies in Boston, United States offers local market expertise and responsiveness.


How to Optimize Your Media Budget

Effective agencies prioritize channels based on audience data and past performance, allocating budget dynamically to maximize returns and reduce overspend.


Common Challenges in Media Buying

Challenges include ad fraud, inventory quality, and complex channel integration. Experienced agencies mitigate these risks through vetting, technology, and transparent processes.


Impact of Audience Targeting

Precise audience targeting improves ad relevance and reduces costs. Agencies use demographic, behavioral, and contextual data to refine targeting strategies.


Examples of Successful Media Campaigns

A consumer goods brand in Boston, United States increased sales by 40% through a multi-channel media plan combining social ads and programmatic buying crafted by their agency.


Future Trends in Media Planning and Buying

Emerging trends include AI-driven optimization, connected TV advertising, and privacy-first targeting. Partnering with innovative agencies ensures your campaigns stay ahead.

Frequently asked questions

Campaign cycles typically range from 1 to 6 months depending on scope and objectives in Boston, United States.

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