Explore 2 companies in Quincy, United States providing Media Planning & Buying services!

Leading agencies include Marcus Myles Media and Carroll Communications Group. A total of 2 Media Planning & Buying providers in Quincy, United States are ready to help. They serve clients such as Retail and E-commerce and Media and Entertainment. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Quincy, United States is 92,271. Average local salaries are around $80,116, reflecting market rates.

Also specialize in
Media Planning & Buying (2)Advertising (1)Graphic Design (1)Marketing Strategy (1)Web & Software Development (1)
Complementary specialties
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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 2 matching agencies

M
Quincy, United States

Marcus Myles Media is a leading provider of Media Planning & Buying services. By leveraging their expertise, businesses can optimize their advertising spend and reach their target audience more effectively. The company's team of experienced professionals uses data-driven insights to create personalized media plans that drive real results. With a focus on innovation and customer satisfaction, Marcus Myles Media helps brands build strong relationships with their audiences. Through their services, companies can increase brand awareness, generate leads, and ultimately drive sales. By partnering with Marcus Myles Media, businesses can unlock the full potential of their marketing budgets.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

C
Quincy, United States

Carroll Communications Group provides personalized marketing solutions to help businesses increase revenue and market share. Their digital marketing strategy involves designing, implementing, and managing processes that target customers with tailored communication based on their specific needs and interests. This approach helps turn slow leads into new clients. By combining focused digital strategies with cutting-edge marketing technology tools, the company enables sales teams to re-engage old leads or develop a steady pipeline of qualified leads month after month. Carroll Communications Group specializes in Web & Software Development, Graphic Design, Advertising, Social Media Marketing (SMM), Marketing Strategy, and Media Planning & Buying.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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