Choose from 4 companies in Bloomington, United States specializing in Media Planning & Buying services!

Leading agencies include BCS Advertising, Blackberry Press, Brainlabs and INSPYR Agency. A total of 4 Media Planning & Buying providers in Bloomington, United States are ready to help. They serve clients such as Media, Varies, Finance, Healthcare, E-commerce, Advertising and Local Businesses. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Bloomington, United States is 82,893. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 4 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 4 profiles
Popular skills
AWSJavaFigmaSketchPythonCortexAdobe Creative Cloudaccurate trend predictionAI-powered brief generation
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (4)Branding (2)Advertising (2)Graphic Design (2)Social Media Marketing (SMM) (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

B
London, United Kingdom

Brainlabs is a high-performance media agency that delivers measurable and profitable business impact through data-driven marketing strategies. Their superteams of experts utilize tech-enabled solutions like Cortex to drive profit for clients today and in the future. With services including digital marketing, SEO, SMM, content marketing, PPC, and conversion optimization, Brainlabs helps businesses achieve long-term growth by leveraging customer insights at their core.

team of 501 - 1000 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

B
Bloomington, United States

BCS Advertising is a UK-based advertising agency that specializes in creating innovative marketing solutions for brands. With over 35 years of experience, we have developed a reputation for delivering high-quality services to our clients. Our team of experts uses the latest technologies and tools to create engaging campaigns that drive results. We offer a range of services including web design, graphic design, video production, and more. Whether you're looking to launch a new product or rebrand your existing one, we have the expertise and resources to help. At BCS Advertising, we take pride in our work and strive to exceed our clients' expectations. With a strong focus on customer satisfaction, we deliver exceptional results that meet and exceed our clients' needs. Our team is dedicated to delivering innovative marketing solutions that drive business growth. We are passionate about what we do and are committed to staying at the forefront of industry trends. By working with BCS Advertising, you can trust that you're getting a high-quality service that meets your unique needs.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

B
Bloomington, United States

TechCorp specializes in developing cutting-edge software solutions that streamline business operations and enhance productivity. Their services include cloud computing, artificial intelligence, and cybersecurity. By leveraging advanced technologies, TechCorp helps clients improve efficiency, reduce costs, and increase competitiveness. With a team of expert professionals, they deliver tailored solutions that meet the unique needs of each industry. From small startups to large enterprises, TechCorp provides personalized support and expertise to ensure successful project outcomes. Their services are designed to drive business growth and success.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

I
Bloomington, United States

INSPYR Agency provides a range of marketing services to help businesses in Central Illinois achieve their goals. With expertise in branding, advertising, social media management, digital strategy development, market research, and media planning & buying, the agency helps clients create customized marketing strategies that drive results. By offering tailored solutions for each client, INSPYR Agency builds strong relationships with local businesses and assists them in reaching their target audience. The company's services include creating value through full marketing audits, proposing budget-friendly plans, customizing creative, executing the plan, analyzing performance, and providing regular reviews.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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