Featuring 4 companies in Eugene, United States that offer Media Planning & Buying services!

Leading agencies include Constellation Marketing Group, The Gilmore Agency, blink NW and Cappelli Miles. A total of 4 Media Planning & Buying providers in Eugene, United States are ready to help. They serve clients such as Retail, Local Businesses and Local Advertising. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Eugene, United States is 159,150. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$10,000
while min. project budget is $500
based on 4 profiles
Average hourly rate
$175
and starting from $150 / hr
based on 4 profiles
Also specialize in
Media Planning & Buying (4)Branding (3)Advertising (3)Graphic Design (2)Social Media Marketing (SMM) (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

C
Eugene, United States

Constellation Marketing Group provides comprehensive marketing solutions to help businesses grow and thrive. With expertise in branding, graphic design, advertising, search engine optimization, marketing strategy, market research, media planning & buying, the company helps clients establish a strong online presence and achieve their goals. By leveraging traditional and digital media channels, Constellation Marketing Group enables clients to reach target audiences effectively and efficiently. The company's experienced team provides creative direction, campaign strategy, and project management to ensure successful campaign outcomes. With a focus on business growth and results-driven marketing, Constellation Marketing Group is the ideal partner for businesses seeking professional marketing services.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Eugene, United States

Cappelli Miles is a full-service creative agency that helps brands establish strong relationships with their customers. They provide branding, advertising, social media marketing, digital strategy development, and media planning & buying services. These services enable businesses to increase brand awareness, drive customer engagement, and ultimately, boost sales. By leveraging the latest technologies and trends, Cappelli Miles empowers clients to create compelling campaigns that resonate with their target audience. Their team of experts helps brands navigate the ever-changing marketing landscape, ensuring they stay ahead of the competition. With Cappelli Miles, businesses can focus on what matters most – growing their brand and serving their customers.

team of 2 - 10 people

40+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

T
Eugene, United States

Specializing in print design, advertising, digital strategy development, media planning & buying, The Gilmore Agency creates comprehensive marketing plans for local businesses that carry the same message through TV, radio, outdoor, and print media, as well as social, online, and internal marketing. This approach increases the effectiveness of branding campaigns by consistently communicating across all media outlets. The agency offers services including digital campaign development, website development, search engine optimization, and paid search, to help businesses maximize their online advertising potential. By leveraging its expertise in TV creative and media buying, radio production, and graphic design, The Gilmore Agency helps clients reach their target demographic with a powerful message that communicates their brand.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

b
Eugene, United States

blink NW helps notable brands establish a strong focus and expertise, communicating effectively with their target audiences. The company creates integrated advertising campaigns that utilize various channels to reach desired audiences, including TV, video, social media, radio, billboards, printed publications, event promotions, and digital marketing efforts. With blink NW's support, clients can strengthen their online presence and manage their brand stories effectively. As advocates for brands, blink NW partners with clients to achieve their goals. Their services include branding, graphic design, video production, social media marketing, and media planning & buying.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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