Unveil 4 companies in Newburyport, United States providing Media Planning & Buying services!

Leading agencies include Stackpole, Big House Partners, McDougall + Duval Advertising and abConsulting Network. A total of 4 Media Planning & Buying providers in Newburyport, United States are ready to help. They serve clients such as Marketing, Advertising, Digital Media, Brand Management and Industry-leading clients. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Newburyport, United States is 17,416. Average local salaries are around $80,116, reflecting market rates.

Also specialize in
Media Planning & Buying (4)PR services (3)Branding (2)Advertising (2)Market Research (2)
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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 4 matching agencies

a
Newburyport, United States

abConsulting Network provides a range of services to help businesses succeed. Their content marketing and PR services can increase brand awareness and drive real results. They offer media planning and buying strategies to make an impact on the market. The company also crafts engaging content, such as eBooks, blogs, and social posts, to spark conversations and elevate Google Adwords campaigns. By leveraging their expertise in demand generation, brand identity, email campaigns, and sales support, businesses can achieve better ROI and happier clients. With a small team of big talent, abConsulting Network delivers exceptional results.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

S
Newburyport, United States

Stackpole is a full-service marketing agency that helps brands soar. With a strong focus on web and software development, branding, print design, SEO, PR services, market research, media planning & buying, Stackpole crafts unique stories across every channel to elevate clients above the competition. By integrating expert advice with cutting-edge strategies, they help businesses maximize their reach, make their vision a reality, and stand out in a crowded market.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

M
Newburyport, United States

McDougall + Duval Advertising is a renowned agency that helps businesses build strong, colorful brands. Through its expertise in web design, branding, advertising, SEO, PR services, market research, media planning & buying, the agency transforms companies into trustworthy and loyal entities. By leveraging these services, clients can enhance their online presence, drive meaningful engagement, and achieve their business objectives.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

B
Newburyport, United States

Big House Partners is a leading provider of video production, advertising, media planning & buying services. Their expertise helps businesses transform their cultures, improve their relationships with customers, and drive growth through data-driven marketing strategies. With a focus on delivering high-quality results, they work closely with industry-leading clients to bring innovative ideas to life. By leveraging the latest technologies and tools, Big House Partners creates engaging content that resonates with audiences, drives brand awareness, and ultimately fuels business success.

team of 2 - 10 people

7 years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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