Choose from 2 companies in Parsippany-Troy Hills, United States specializing in Media Planning & Buying services!

Leading agencies include Today's Business and ITM Newspaper Media Buying Services. A total of 2 Media Planning & Buying providers in Parsippany-Troy Hills, United States are ready to help. They serve clients such as Finance, Healthcare, E-commerce, Media Companies, Advertising Firms, Marketing Agencies and Publishing Industry. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Parsippany-Troy Hills, United States is 53,238. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$250
and starting from $200 / hr
based on 2 profiles
Also specialize in
Media Planning & Buying (2)Branding (1)PR services (1)Pay Per Click (1)Web Design (UI/UX) (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

T
Parsippany-Troy Hills, United States

Today's Business offers a comprehensive range of digital marketing services to help businesses thrive in today's competitive market. With expertise in web & software development, web design (UI/UX), branding, search engine optimization (SEO), social media marketing (SMM), and more, they provide innovative solutions that generate leads, increase engagement, and drive website traffic. Their team of digital marketing experts works cohesively to deliver data-driven decision making, organized execution, and years of experience. By partnering with Today's Business, businesses can unlock their full potential and achieve success in various industries such as healthcare, finance, e-commerce, and more.

team of 2 - 10 people

10+ years of industry experience

rate $200 - $300 / hr

min project budget $5k

I
Parsippany-Troy Hills, United States

Providing comprehensive newspaper, print, and digital advertising solutions to clients since 1992. ITM's award-winning media planning and buying company offers unparalleled personalization, expertise, and value to businesses seeking to maximize their marketing goals and budgets. With a well-integrated print and digital newspaper advertising plan, ITM helps clients reach 144 million US consumers each week, generating brand awareness, consumer engagement, and sales more productively and efficiently than any other media. The company's solid working relationships ensure timely turnaround and effective delivery. By leveraging ITM's industry-buying clout, businesses can optimize their budget and investment, achieving the best rate and positioning for their advertising campaigns.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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