There are 2 companies in The Rock, Australia offering Media Planning & Buying services!

Leading agencies include Havas Media Network Australia and 303 MullenLowe. A total of 2 Media Planning & Buying providers in The Rock, Australia are ready to help. Local internet speeds average 150 Mbps, supporting fast development and collaboration. Average local salaries are around $41,880, reflecting market rates.

Popular skills
CSSHTMLJavaScriptAdobe Creative Suite
Key technical proficiencies
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Media Planning & Buying (2)Branding (1)Advertising (1)Web Design (UI/UX) (1)Content Marketing (1)
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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 2 matching agencies

H

Havas Media Network Australia is a leading advertising and media communications agency that provides comprehensive services to help businesses connect with their target audience. Their offerings include social media marketing, content marketing, mobile & app marketing, and media planning & buying, all designed to drive meaningful business growth for clients. By leveraging the creative ideation and capabilities of their Vivendi partnership, Havas Media Network Australia is able to deliver innovative marketing solutions that resonate with consumers. With a focus on building teams around client needs, they work seamlessly together to deliver fast, smart, and happy results. Their integrated approach ensures that every campaign is tailored to meet the unique goals of each brand. Whether it's creating engaging content, developing effective media strategies, or driving meaningful conversations, Havas Media Network Australia has the expertise and resources to help businesses succeed in a rapidly changing marketplace.

team of 101 - 250 people

unknown

contact for pricing

contact for pricing

3
The Rock, Australia

303 MullenLowe helps brands connect with people through innovative digital solutions. Their web design services create engaging user experiences, while app designing services develop intuitive interfaces. Branding expertise ensures strong visual identities. Advertising and media planning drive business results. By harnessing technology, such as HTML, CSS, JavaScript, and Adobe Creative Suite, 303 MullenLowe helps clients succeed in various industries. This forward-thinking agency fosters creativity and growth through innovative digital strategies.

team of 26 - 50 people

30+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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