Spotlight on 6 companies in Melbourne, Australia providing Media Planning & Buying services!

Leading agencies include Modern Marketing Group, OKMG, Lennox Media Group, A Digital Touch Marketing and rev Branding. A total of 6 Media Planning & Buying providers in Melbourne, Australia are ready to help. They serve clients such as Sports, Retail, Finance, Scale-ups, Australia, Healthcare, Enterprises, Live Events, Advertising and Broadcasting. Local internet speeds average 150 Mbps, supporting fast development and collaboration. Population of Melbourne, Australia is 4,967,733. Average local salaries are around $41,880, reflecting market rates.

Average starting budget
$5,667
while min. project budget is $500
based on 6 profiles
Average hourly rate
$158
and starting from $100 / hr
based on 6 profiles
Popular skills
BrauzBlue QFlyAirlyMediWatchSnapLoaderVMix media playerStrategic thinkingCreative executionDigital ExperiencesData-driven approach
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (6)Marketing Strategy (5)Branding (4)Pay Per Click (4)Digital Strategy development (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 6 matching agencies

O
Mossman, Australia

OKMG is a next-generation digital marketing agency that combines strategic thinking with high-impact creative execution and integrated digital solutions. They help clients identify and prioritize their most important challenges and commit to solving them together. With every client, they find a different solution! OKMG provides a range of services, including web & software development, e-commerce development, branding, graphic design, video production, advertising, social media marketing, digital strategy development, pay-per-click, marketing strategy, media planning & buying. By working with OKMG, clients can benefit from high-impact integrated brand experiences guided by strategic thinking, informed by data, and centered around the customer. The agency's services aim to create tailored fits in a personalised and hyper-connected world.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

r
Melbourne, Australia

rev™ Branding provides expert branding and marketing services to help businesses establish a strong online presence. Their team of experts helps companies develop effective brand strategies, create engaging content, and execute successful marketing campaigns. With years of experience in the industry, rev™ Branding has assisted numerous clients across various sectors, including retail, sports, and healthcare. By leveraging their expertise, businesses can increase brand awareness, drive website traffic, and ultimately boost sales. From branding development to digital marketing, rev™ Branding offers a comprehensive range of services tailored to meet the unique needs of each client.

team of 2 - 10 people

20+ years of industry experience

rate $150 - $200 / hr

min project budget $1k

B
Melbourne, Australia

Brand Catalyser is a leading cross-border and cross-cultural marketing firm that helps brands access the global consumer market. The company offers full-service marketing solutions, including branding, graphic design, social media marketing, digital strategy development, content marketing, marketing strategy, PR services, market research, media planning & buying, e-commerce development, and business services. These tailored solutions enable brands to thrive in new markets by providing a comprehensive approach from internal planning to campaign executions. With over 100K direct contacts with content creators, influencers, and key opinion leaders (KOLs) in the APAC region, Brand Catalyser ensures efficient workflow and utmost brand safety for its clients. The company also partners with multiple service providers within the APAC regions to deliver holistic solutions. By leveraging its team of multilingual experts with native backgrounds in marketing, advertising, and media, Brand Catalyser empowers brands to make informed decisions and drive business growth.

team of 2 - 10 people

8 years of industry experience

rate $150 - $200 / hr

min project budget $1k

M
Melbourne, Australia

Specializing in digital marketing strategy, Modern Marketing Group helps businesses level up and scale. Their team of experts provides comprehensive services including web design, UI/UX, digital marketing, SEO, SMM, content marketing, pay per click, conversion optimization, market research, mobile app marketing, media planning & buying, direct marketing, and affiliate marketing.

team of 2 - 10 people

4 years of industry experience

rate $150 - $200 / hr

min project budget $25k

L
Melbourne, Australia

Lennox Media Group crafts world-class productions, offering a range of services to help clients achieve their goals. Their expertise spans video production, advertising, media planning & buying, and more. By leveraging cutting-edge technology and skilled professionals, the company delivers high-quality results that captivate audiences and drive business success. From pitch-to-delivery, they handle every aspect of content creation, ensuring seamless execution and exceptional quality.

team of 2 - 10 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

A
Melbourne, Australia

A Digital Touch Marketing focuses on delivering tangible results to businesses through their expertise in Pay Per Click, Marketing Strategy, Media Planning & Buying. By utilizing data and psychology at the forefront of their strategy, they place clients' businesses in front of their target market through paid advertising, creative production, and conversion rate optimization. This approach helps businesses drive direct performance and achieve strong growth. With a deep understanding of consumer behavior and industry trends, A Digital Touch Marketing creates campaigns that deliver real results. Their services are tailored to each client's needs, ensuring maximum ROI. By cutting corners in research and focusing on the end customer, they build great relationships with clients and drive effective results.

team of 2 - 10 people

5 years of industry experience

rate $100 - $150 / hr

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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