The client came to use needing to increase their sales whilst still keeping control of their advertising spend.
We looked at the previously run advertising campaigns and built brand new ones using our experience to structure them effectively to manage the advertising spend and the ACOS.
The results can be seen on the attached case study.
What was the main challenge in this project?
The clients products are mostly sold in a very competitive category on Amazon which traditionally has a high cost per click (CPC)
What was your solution or approach?
Using our decades of PPC management experience we quickly identified the keywords that drove the most cost efficient conversions and scaled these keywords aggressively.
What was the outcome or impact for the client?
The client not only now sells far more units than before but his product ranking has significantly improved.