Pay Per Click
SUNY Delhi
Increasing the lead generation by 600% in the number of generated leads.
What was the main challenge in this project?
Only measuring cookies with GA4, not conversion actions with server-side tracking
What was your solution or approach?
Add UTM as tracking codes to determine which leads come from ads
What was the outcome or impact for the client?
10 registrations in a single period, 250k USD ROAS investing 24k on ads, this student becomes a recurring student for 2 to 4 years.
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Project Details
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Industry:Education & E-learning
Budget:$10,000 - $50,000
Duration:3 - 6 months
Project URLGoogle AdsGoogle Analytics 4Google Tag Manager
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