Account Restructuring and Data Utilization: Conducted a comprehensive overhaul of the existing PPC account, constructing new campaigns grounded in historical performance data for insights-driven decision-making. Keyword Optimization: Employed a meticulous selection process to identify and bid on only those keywords that have historically led to conversions at a cost that aligns with the budget constraints. Ad Copy Refinement: Developed high CTR (Click-Through Rate) ad copy with compelling call-to-actions, while simultaneously implementing an extensive list of negative keywords to prevent irrelevant ad placements. Error Correction and Campaign Segmentation: Performed an in-depth audit to identify and rectify any existing errors within the account.Segregated campaigns to cater to specific audiences, distinguishing between English-speaking (EN) and Spanish-speaking (ESP) demographics for targeted advertising. Call-Only Ad Campaigns: Launched call-only ad campaigns focused on driving immediate telephone inquiries, capitalizing on the urgency and need for swift communication that characterizes the accident lawyer sector. The campaign overhaul resulted in a dramatic performance enhancement: - Conversions soared by 236.99%. - Cost Per Acquisition (CPA) was reduced by 80.79%. - Click-Through Rate (CTR) increased by 55.51%. - Cost Per Click (CPC) decreased by 33.56%. - Overall Conversion Rate improved by 245.94%.