Google Ads for E-commerce | Athletic Apparel Brand

Pay Per Click

Jakroo, an innovator in custom athletic wear, encountered a common digital dilemma: their Google Ads traffic was broad but lacked relevance, leading to suboptimal conversion rates. Recognizing the need for a targeted approach, Jakroo embarked on a strategic overhaul of its Google Ads campaigns to attract qualified leads and improve ROI.

What was the main challenge in this project?

To revamp Jakroo's Google Ads strategy for increased relevance and efficiency, thereby enhancing revenue, conversions, and reducing the cost per conversion.

What was your solution or approach?

Strategies Implemented: Keyword and Audience Refinement: - Purged ineffective keywords and added negative keywords to sharpen audience targeting. - Developed tailored remarketing audiences to re-engage interested users. Analytics and Conversion Tracking: - Transitioned to GA4 for superior performance tracking and insights. - Implemented granular conversion tracking to measure campaign efficacy. Campaign Reorganization: - Restructured campaigns by product and location for optimized ad spend distribution. Ad Content Revitalization: - Rewrote ads to be current and attention-grabbing, aligning with market trends. YouTube Advertising Integration: - Initiated YouTube Ads with a mix of remarketing and audience combinations for broader reach.

What was the outcome or impact for the client?

Results: A surge in revenue by 152%. An increase in conversions by 85%. A cost per conversion decrease by 65%.