AI-Powered Customer Engagement for a Financial Services Provider.
Client: A reputable financial services company needing to communicate with over a million customers.
What was the main challenge in this project?
Their Pain Point: They needed to conduct a critical customer feedback survey and promote a new service. Doing this manually with a call center would have been prohibitively expensive, incredibly slow, and prone to human error and fatigue.
What was your solution or approach?
The CALLMARK Solution: We deployed our AI Voice Bot for a massive outbound campaign. The bot made personalized calls to their entire customer database, delivering the message consistently and collecting survey responses automatically. For inbound calls, the bot handled frequent queries, freeing up human agents for complex issues.
What was the outcome or impact for the client?
The Result:
1,000,000+ Calls Handled efficiently and cost-effectively.
Massive Cost Savings of ~70% compared to a traditional manual calling campaign.
Real-Time Data & Insights: All survey responses were collected digitally in a dashboard, providing instant, actionable data for the client.
0% Agent Burnout: Our human agents were reserved for high-value tasks, ensuring quality and morale remained high.