From Cold List to Hot Pipeline for a B2B Software Firm
Call Center Services
From Cold List to Hot Pipeline for a B2B Software Firm
Client: A growing B2B SaaS company selling project management software.
What was the main challenge in this project?
Client's Pain Point: Their in-house sales team was stuck doing endless cold calling from an old, unsegmented customer list. This led to low morale, high burnout, and a trickle of poor-quality leads. They needed a steady stream of qualified appointments to focus on closing deals.
What was your solution or approach?
The CALLMARK Solution: We provided a complete Outbound Data Management and Telemarketing service. Database Enrichment: We first cleaned their existing list and enriched it with new, verified contacts from their target industries. BANT Profiling: Our agents executed a targeted campaign, calling each prospect to qualify them based on Budget, Authority, Need, and Timeline. Appointment Setting: We only booked meetings for the client's sales team with prospects who were pre-qualified and genuinely interested.
What was the outcome or impact for the client?
The Result: 225% Increase in Sales Meetings: The client's calendar was filled with pre-qualified appointments. 28% Higher Conversion Rate: Because the leads were warm and profiled, the client's sales team closed deals much more efficiently. Sales Team Focus Freed Up: The internal team could stop prospecting and spend 100% of their time on what they do best: demos and closing.

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Project Details

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Posted by
CALLMARK Solutions Sdn Bhd
Sep 12, 2025
Industry:SaaS & Software
Budget:$100,000 - $500,000
Duration:2 - 5 years

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